Junior Brand Manager

KWV; Paarl; On-site; ZAR 360,000 - 540,000; Full time

Job summary

KWV in Paarl, South Africa, seeks a Marketing Assistant to support the Marketing Manager: Core Growth in developing KWV’s BIB portfolio and executing the KWV Classic brand plan locally and internationally.

You will collaborate across functions, agencies and distributors to deliver campaigns, digital activity, events and brand tools while monitoring performance and budgets to ensure timely, value-driven delivery.

Qualifications

• Degree or diploma in marketing or relevant discipline.
• 3–5 years’ experience in marketing, preferably brand management in FMCG.
• Alcoholic beverage industry experience is advantageous.
• Wine category experience or interest in wine and willingness to build knowledge.
• Valid driver’s license and own vehicle.
• Willingness to travel locally (mandatory).

Responsibilities

• Assist Marketing Manager: Core Growth with KWV Classic brand plan execution.
• Support delivery of campaigns, activations, digital and social activity, events and brand tools.
• Contribute to trade calendar delivery with Sales and Customer Marketing to ensure timely activities.
• Help develop KWV’s BIB portfolio across local and international markets.
• Coordinate with international teams and distributors for brand tools and materials.
• Monitor brand performance and identify opportunities for discussion with the Marketing Manager.
• Coordinate innovation, renovation and packaging projects across teams.
• Assist with A&P budget management, pricing, margin and COGS monitoring.
• Contribute to tender propositions including liquid, brand, packaging and marketing requirements.
• Coordinate with multiple departments and agency partners to deliver projects.
• Provide day-to-day marketing and project support for KWV Classic and BIB portfolios.

Skills

Brand management

Proactive / self-starting

Budgets & pricing

Planning & project mgmt

Creative branding & packaging

Cross-functional collaboration

Social media basics

Multi-tasking

English communication

Education

Marketing degree or diploma

Job description

Reporting to: Marketing Manager: Core Growth

Department: Marketing

Purpose: To support and assist in the development and execution of KWV’s BIB portfolio across local and international markets. The role will also support the Marketing Manager: Core Growth in the day-to-day execution of KWV Classic and broader portfolio priorities.

• A degree / diploma in marketing or relevant discipline
• 3 to 5 years’ experience in a marketing environment and preferably at brand management level (FMCG)
• Alcoholic beverage industry experience will be advantageous
• Wine category experience/or interest in wine and willingness to build category knowledge
• Valid driver’s license and own vehicle
• Ability and willingness to travel locally as required (mandatory)

Skills Required:

• Understanding of brand management principles and the ability to support the execution of brand plans and activities.
• Proactive and self-starting, with the ability to take responsibility for assigned projects and follow through to delivery.
• Commercially minded, with an understanding of budgets, pricing and brand financials.
• Strong planning, organisation and project management skills, with the ability to manage multiple priorities and deadlines.
• Creative mindset and ability to contribute to brand, packaging and product development.
• Ability to work effectively across functions, international teams and external stakeholders.
• Some knowledge of social and digital media platforms, content performance metrics and best practices.
• Multi-tasking is a pre-requisite
• Strong written and verbal communication skills in English.

Job Summary:

• Assist the Marketing Manager: Core Growth with the execution of the KWV Classic brand plan and agreed marketing priorities.
• Help deliver KWV Classic consumer campaigns, activations, digital and social activity, events and brand tools.
• Contribute to the delivery of the agreed trade calendar, working with Sales and Customer Marketing to ensure activities and brand tools are delivered on time.
• Assist with the management and development of KWV’s BIB portfolio across local and international markets.
• Work with international teams and distributors to provide relevant brand, packaging and marketing tools and materials.
• Monitor brand, category and competitor performance, identifying key opportunities and issues for discussion with the Marketing Manager.
• Coordinate innovation, renovation and packaging projects across relevant teams, under the direction of the Marketing Manager.
• Assist with A&P budget management and the monitoring of pricing, margin, inventory and COGS across the assigned portfolio.
• Contribute to the development of tender propositions where relevant, including liquid, brand, packaging and marketing requirements.
• Coordinate with International, Sales, Customer Marketing, Winemaking, Finance, Supply Chain and agency partners to deliver agreed projects and activities.
• Provide day-to-day marketing and project assistance across KWV Classic and the BIB portfolio as required.

Preference will be given to suitably qualified candidates from under-represented groups aligned with our Employment Equity Plan

Should you not hear from us within one month of the closing date of the advert, kindly regard your application to have been unsuccessful.

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