Digital Intelligence & Insights Lead

Nurture Brands; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Nurture Brands in Cape Town seeks a Digital Intelligence & Insights Manager to build, operate and scale a centralized data capability across three brands. You will partner with marketing, brand, content, analytics, UX, and development teams to deliver timely, data-driven insights that improve decision-making and growth.

This role bridges strategy and technology, delivering data pipelines, dashboards, AI-driven insights, and performance analytics to support conversion optimization and audience

Qualifications

• Experience in digital marketing analytics and data storytelling.
• Ability to translate data into actionable insights for brand and ecommerce teams.
• Familiarity with SEO, UX, and site performance metrics.

Responsibilities

• Design, build, and maintain data pipelines for multiple data sources.
• Develop web scraping solutions for competitor and market intelligence.
• Perform advanced analytics on customer behavior, conversion and segmentation.
• Apply AI for trend detection and automated insights.
• Analyse website performance, UX, and SEO.
• Evaluate campaign performance and ROI; deliver dashboards and reports.
• Establish and scale a Digital Intelligence CoE to improve digital customer experiences.

Skills

Digital marketing capability

Technical website understanding

Audience engagement thinking

Project coordination skills

Tools

Web scraping

Analytics platforms

CMS environments

APIs

Job description

Nurture Brands in Cape Town seeks a Digital Intelligence & Insights Manager to build, operate and scale a centralized data capability across three brands. You will partner with marketing, brand, content, analytics, UX, and development teams to deliver timely, data-driven insights that improve decision-making and growth.

This role bridges strategy and technology, delivering data pipelines, dashboards, AI-driven insights, and performance analytics to support conversion optimization and audience