Inside Sales: Lead Qualification & Email Nurturing Pro

TransPerfect; Cape Town; On-site; ZAR 300,000 - 540,000; Full time

Job summary

TransPerfect in Cape Town seeks a proactive Lead Qualification Specialist to manage inbound leads, qualify prospects, and hand off to sales quickly. You will run automated and personalized email nurture sequences using MAT to build a positive buyer experience.

You will collaborate with marketing and sales, monitor metrics, and contribute to process improvements to boost speed, accuracy, and conversion in a fast-paced B2B environment.

Qualifications

• 2-4 years of experience in inside sales, lead development, sales development, or B2B email marketing.
• At least 1-2 years of experience qualifying and nurturing inbound leads in a B2B environment.
• Hands-on experience with MAT platforms (HubSpot, Marketo, or equivalent) for email nurture workflows, enrollment triggers, and lead management.
• Experience managing contacts in CRM systems (Salesforce preferred).
• Strong written communication skills in English; able to craft professional, personalized outreach at scale. Additional languages a strong plus.
• Organized, detail-oriented, and comfortable managing high lead volumes with an automation-first mindset.
• Good understanding of B2B technology products and solutions.
• Collaborative team player with a proactive, continuous-improvement attitude

Responsibilities

• Monitor and manage all incoming leads from marketing campaigns, website forms, gated content, webinars, events, and digital channels on a daily basis.
• Assess lead quality against ICP criteria, behavioral signals, and engagement history; quickly determine the appropriate action (hand-off to sales, enroll in nurture, request more information, or disqualify).
• Communicate promptly and professionally with leads that require additional qualification, collecting sufficient information to make a sound disposition decision — with a strong focus on speed and prospect experience.
• Conduct research on leads, particularly for higher-value accounts, to identify key contacts and buying signals to share with sales.
• Identify trends in inbound activity (e.g., repeat visits, multiple contacts from one company) and elevate noteworthy insights to the Senior Manager, sales, and marketing.
• Maintain accurate, real-time lead records and statuses in CRM and MAT platforms.
• Meet or exceed KPIs related to lead response time, meetings booked, and lead-to-opportunity conversion.
• Execute email nurturing sequences designed to move unqualified leads toward qualification — using MAT platforms to automate delivery while maintaining message relevance and quality.
• Personalize outreach by vertical, persona, campaign, or intent stage to increase engagement and conversion.
• Manage and optimize email sequences and templates; test subject lines, messaging, and CTAs to improve open and response rates.
• Monitor email performance metrics (deliverability, open rates, click-through rates, unsubscribes) and report findings to the Senior Manager with recommendations for improvement.
• Collaborate with digital marketing to ensure lead activity and nurture stage data is accurately captured in CRM and MAT systems.
• Follow established qualification processes, outreach templates, and escalation parameters; contribute suggestions for improving efficiency and prospect experience.
• Provide regular feedback to marketing and the Senior Manager on lead quality, asset performance, and messaging observations from direct outreach.
• Support the development and documentation of new outreach templates and qualification workflows.

Skills

Written communication

Organized

Detail-oriented

Team collaboration

Time management

English proficiency

Job description

TransPerfect in Cape Town seeks a proactive Lead Qualification Specialist to manage inbound leads, qualify prospects, and hand off to sales quickly. You will run automated and personalized email nurture sequences using MAT to build a positive buyer experience.

You will collaborate with marketing and sales, monitor metrics, and contribute to process improvements to boost speed, accuracy, and conversion in a fast-paced B2B environment.