Influencer-Driven PR Account Manager

Old Friends Young Talent (OFyt); Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

OFYT in Cape Town is seeking an energetic PR Account Manager to work on a retail brand. The role requires an obsession with the influencer landscape, social media platforms, and an understanding of the local media landscape. Excellent writing and pitching skills are essential.

You will manage campaigns end-to-end, support account directors, build media lists, track coverage, and deliver timely client reports while staying up to date with current affairs.

Qualifications

• Excellent writing and pitching skills.
• Obsessed with influencer landscape and social media platforms.
• Understanding of local media landscape and current affairs.

Responsibilities

• Assist with campaign management.
• Support account directors on client accounts.
• Manage end‑to‑end development and execution of PR plans and campaigns.
• Deliver quality, timeous monthly client reports.
• Monitor and measure campaign success and provide weekly/monthly updates.
• Build and update media lists across beats and track daily coverage.
• Secure media placements in top-tier media publications.
• Manage influencer research, outreach, and influencer database.

Skills

Influencer marketing

Social media

Writing

Pitching

Job description

OFYT in Cape Town is seeking an energetic PR Account Manager to work on a retail brand. The role requires an obsession with the influencer landscape, social media platforms, and an understanding of the local media landscape. Excellent writing and pitching skills are essential.

You will manage campaigns end-to-end, support account directors, build media lists, track coverage, and deliver timely client reports while staying up to date with current affairs.