Freelance PR&I Senior Account Executive

Ogilvy South Africa Group; South Africa; On-site; ZAR 334,800 - 669,600; Full time

Job summary

Ogilvy South Africa Group is seeking a Freelance PR& Influencer Senior Account Executive to lead audience-facing PR and influencer activities for world-leading brands across consumer and B2B spaces. You will manage day-to-day execution, pitch media, plan influencer content, and develop roll-out plans with a focus on award-winning impact.

The role requires creativity, tight delivery, and strong reporting, with responsibilities spanning strategy support, influencer identification, negotiations,

Qualifications

• Minimum of one to two years' experience in PR & influencer marketing.

Responsibilities

• Assist the team with the day-to-day running of end-to-end PR & influencer campaigns, including strategy, influencer identification, creative, media pitching, drafting media lists, implementation and reporting.
• Actively contribute to PR & Influencer strategies: recommend objectives, targets, action plan, calendar and budget.
• Well thought out, analytical influencer selection and presentation in response to client briefings.
• Manage the administrative side of the account - finances, status report, meetings etc.
• Nurturing client-appropriate talent opportunities and nurturing relationships to help deliver the influencer
• Be able to present creative and sell content solutions to internal stakeholders and clients.
• Responsible for utilising our influencer toolset, ensuring the expected rigour and quality checks are completed.
• Support on additional projects as required to keep us at the top of the industry – such as new business pitches, attending events, market reviews around competitive trends and new company initiative.

Skills

PR & Influencer marketing

Media pitching

Creative thinking

Analytical skills

Strategic thinking

Team player

Social/digital trends

Job description

About the job Freelance PR&I Senior Account Executive

This role will oversee a wide variety of world leading brands from both the consumer and B2B PR & influencer-led projects, giving you a unique experience across a range of strategies and requires an agile mindset.

You’ll be responsible for the audience-facing PR & influencer activity. You’ll be expected to contribute creatively and uphold extremely high standards as we push to create award winning impact work, by managing the day to day execution of both PR & influencer-led campaigns/ projects, including media pitching, earned-first creative thinking, talent management, negotiations, influencer content planning, creative and roll-out plans, as well as day-to-day PR & influencer management and reporting.

Responsibilities

• Assist the team with the day-to-day running of end-to-end PR & influencer campaigns from including strategy, influencer identification, creative, media pitching, drafting media lists, implementation and reporting.
• Actively contribute to both PR & Influencer strategies: recommend objectives, targets, action plan, calendar and budget.
• Well thought out, analytical influencer selection and presentation in response to client briefings.
• Manage the administrative side of the account - finances, status report, meetings etc.
• Nurturing client-appropriate talent opportunities and nurturing relationships to help deliver the influencer
• Be able to present creative and sell content solutions to internal stakeholders and clients.
• Responsible for utilising our influencer toolset, ensuring the expected rigour and quality checks are completed.
• Support on additional projects as required to keep us at the top of the industry – such as new business pitches, attending events, market reviews around competitive trends and new company initiative.

Must Haves

• Passion for PR & Influencer marketing and the opportunity it presents brands in the world of communication with a minimum of one‑two years' experience in the field.
• Finger‑on‑the‑pulse of the latest cultural PR trends and significant influencers across the social space.
• The ability to remain optimistic under pressure as a team player.
• Good analytical skills and the ability to think both strategically and creatively when aligning talent to brand values & objectives.
• Self‑motivated, action‑oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social/PR/digital and an avid follower of industry developments.