Public Relations Account Manager

Old Friends Young Talent (OFyt); Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

OFYT in Cape Town is seeking an energetic PR Account Manager to work on a retail brand. The role requires an obsession with the influencer landscape, social media platforms, and an understanding of the local media landscape. Excellent writing and pitching skills are essential.

You will manage campaigns end-to-end, support account directors, build media lists, track coverage, and deliver timely client reports while staying up to date with current affairs.

Qualifications

• Excellent writing and pitching skills.
• Obsessed with influencer landscape and social media platforms.
• Understanding of local media landscape and current affairs.

Responsibilities

• Assist with campaign management.
• Support account directors on client accounts.
• Manage end‑to‑end development and execution of PR plans and campaigns.
• Deliver quality, timeous monthly client reports.
• Monitor and measure campaign success and provide weekly/monthly updates.
• Build and update media lists across beats and track daily coverage.
• Secure media placements in top-tier media publications.
• Manage influencer research, outreach, and influencer database.

Skills

Influencer marketing

Social media

Writing

Pitching

Job description

We are looking for an energetic and dynamic PR Account Manager to work on a cool retail brand at OFYT out of our Cape Town offices. The successful candidate will need to be obsessed with the influencer landscape and social media platforms. They need to also have understanding of the local media landscape and keep up to date with current affairs and news. Excellent writing and pitching skills are an absolute must.

Role overview

We seek a highly-motivated and solution orientated person to work on a portfolio that includes one of South Africa’s most loved and iconic retailers. The successful candidate will need to be obsessed with the influencer landscape and social media platforms. They need to also have an understanding of the local media and keep up to date with current affairs and news. Being highly organised, and having excellent administrative and record-keeping skills are an absolute must.

Responsibilities

• Assisting with campaign management
• Support account directors on client accounts.
• Manage end‑to‑end development and execution of PR plans and campaigns that meet client objectives and expectations.
• Work closely with the rest of the PR team to ensure quality, timeous monthly reports are delivered to clients.
• Monitor and measure the success of campaigns and provide weekly and monthly reports to clients.
• Media relations:
• Build and update media lists across various beats.
• Take careful ownership of daily coverage tracking for reports and. timeous client coverage updates.
• Secure media placements and coverage in top‑tier media publications.
• Writing:
• Media pitch and release writing skills beyond email communication.
• Influencer management:
• Influencer research and outreach.
• Update and manage influencer database.
• Manage ongoing influencer communications throughout campaigns.
• A solid support harroid support to your team in running multiple influencer campaigns from start to completion.
• Administration:
• Attend weekly client meetings and provide ongoing communication and updates
• Demonstrate effective research skills and have a good eye for detail to put together presentations
• Supplier management: Handle all campaign admin such as influencer vendor loading, contracts, etc.