Hybrid Media Strategist

Placements24; South Africa; Hybrid; ZAR 900,000 - 1,300,000; Full time

Job summary

WPP Media Limited in South Africa is seeking a Hybrid Strategist to work with clients’ marketing teams and creative agencies to develop effective and unique media campaigns. The strategist will immerse themselves in the client’s business to understand needs and goals, ensuring input into the media strategy.

The role involves creating strong media recommendations across channels, optimizing budget allocations, leveraging client data and Mindshare tools, and delivering regular insights to drive

Responsibilities

• Create strong, compelling and strategic media recommendations on how different channels can be used to integrate the consumer journey and define the role of media use to the consumer.
• Strive to deliver media solutions that drive key objectives to ensure budget efficacy and performance.
• Work in collaboration with the client lead, planning, as well as implementation groups to develop budget allocations across media mix scenarios.
• Use client data and technology architecture to provide strategy solutions to clients.
• Have a good understanding of Mindshare/GroupM trading/proprietary offerings and ensure that these offerings are considered in recommendations, where relevant, to delivering on client objectives.
• Provide insights on emerging media and new opportunities
• Build competitor/brand reviews to ensure execution of strategic actions.
• Ensure regular media update presentations to client e.g. trends, landscapes, hot topics etc.
• Collaborate across the Strategy Hub to drive continuous improvement.
• Actively participates in client/ vendor initiatives/ workshops ensuring media strategies receive the benefit of continuous research.
• Understand the competitive context within which brands operate (from SOV, SOM, pricing and distribution) providing insight into the competitive set that is beyond the required quantitative data.
• Use agency research and implementation planning tools to set overall communication/channel objectives for the campaign e.g. ARs, GRPs, reach, freq, etc. utilising industry & Mindshare tools/methodology e.g. threshold analysis for setting reach curves & max/min buying points.
• Coordinate & complete annual plans for all brands for the assigned categories
• Collaborate with the implementation team on reporting to deliver insights and optimization recommendations.

Job description

WPP Media Limited in South Africa is seeking a Hybrid Strategist to work with clients’ marketing teams and creative agencies to develop effective and unique media campaigns. The strategist will immerse themselves in the client’s business to understand needs and goals, ensuring input into the media strategy.

The role involves creating strong media recommendations across channels, optimizing budget allocations, leveraging client data and Mindshare tools, and delivering regular insights to drive