Hybrid Digital Campaigns Lead — Analytics-Driven Growth

Placements24; Vereeniging; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model in Vereeniging

Professional development budget

Comprehensive employee benefits

Job summary

Placements24 in Vereeniging, Gauteng, is seeking an experienced Digital Campaigns Manager to plan, execute, and optimize multi-channel digital marketing campaigns. You will focus on lead generation, customer acquisition, and brand engagement across SEO, SEM, social media, email, and display advertising.

The role requires strong analytics, a track record of successful campaigns, and the ability to lead cross-functional teams in a hybrid work environment in Vereeniging.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field.
• 5+ years in digital marketing with campaign management focus.
• Proven multi-channel campaign planning and optimization.
• Strong analytical skills and data interpretation.
• Experience leading cross-functional teams or reports.

Responsibilities

• Develop and manage integrated digital marketing campaigns aligned to goals.
• Oversee campaigns across PPC, social, email, content, and display.
• Manage campaign budgets to optimize ROI.
• Analyze performance with analytics tools and provide insights.
• Collaborate with content, design, web, and sales teams.
• Conduct A/B testing to improve effectiveness.
• Stay updated on digital marketing trends and best practices.
• Manage relationships with external vendors/agencies.
• Ensure compliance with regulations and brand guidelines.

Skills

Digital marketing

Campaign management

Analytics

Cross-functional leadership

Budget management

SEO/SEM

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree (advantage)

Tools

Google Analytics

Google Ads

Social media advertising platforms

Marketing automation software

Job description

Placements24 in Vereeniging, Gauteng, is seeking an experienced Digital Campaigns Manager to plan, execute, and optimize multi-channel digital marketing campaigns. You will focus on lead generation, customer acquisition, and brand engagement across SEO, SEM, social media, email, and display advertising.

The role requires strong analytics, a track record of successful campaigns, and the ability to lead cross-functional teams in a hybrid work environment in Vereeniging.