Hybrid Digital Marketing Manager - Lead Campaigns & Growth

Placements24; Bloemfontein; Hybrid; ZAR 400,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Hybrid work arrangement

Professional development

Job summary

Placements24 is seeking an experienced Marketing Manager in Bloemfontein to lead digital campaigns, develop strategies to boost brand awareness, lead generation, and customer engagement, and manage a small team.

You will collaborate with sales and product teams, oversee content, SEO/SEM, email marketing, and analytics, and ensure campaigns align with business goals. The role offers a hybrid work model and opportunities for professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of digital marketing experience with proven campaign management.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels (social, email, SEO/SEM, content).
• Manage and optimize online advertising campaigns to hit KPIs (lead gen, traffic, conversions).
• Oversee creation of marketing content: website copy, blogs, social posts, promos.

Skills

Digital marketing

SEO/SEM

Content marketing

Marketing analytics

Leadership

Campaign management

CRM systems

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

Placements24 is seeking an experienced Marketing Manager in Bloemfontein to lead digital campaigns, develop strategies to boost brand awareness, lead generation, and customer engagement, and manage a small team.

You will collaborate with sales and product teams, oversee content, SEO/SEM, email marketing, and analytics, and ensure campaigns align with business goals. The role offers a hybrid work model and opportunities for professional development.