Hospitality Marketing Director - Lead Brand & Growth

Placements24; Klerksdorp; On-site; ZAR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Lead marketing for a prominent hotel

Health, dental, and vision insurance

Generous paid time off

Employee discounts on hotel stays

Professional development opportunities

Relocation assistance may be provided

Job summary

Placements24 is recruiting a Marketing Director to lead the hotel group's marketing. You will craft and execute strategies to boost brand awareness, occupancy, and revenue across digital and traditional channels, with full accountability for the marketing agenda at the flagship property in Klerksdorp.

You will manage a team, oversee budgets, and build partnerships while aligning efforts with business goals. This on-site role requires senior leadership experience in hospitality.

Qualifications

• 7+ years of marketing experience in hospitality.
• 3+ years in a senior leadership role.
• Proven success in developing comprehensive marketing strategies.
• Expertise in digital marketing, social media, content strategy and analytics.
• Strong understanding of the Klerksdorp market and competition.
• Excellent leadership, communication and interpersonal skills.
• Proficiency with CRM systems and marketing automation tools.
• Ability to manage budgets and meet deadlines.
• Bachelor's degree in Marketing or Business Administration.
• Demonstrated ability to inspire a marketing team and drive revenue.

Responsibilities

• Develop integrated marketing strategies to hit revenue and occupancy targets.
• Oversee digital channels (SEO, SEM, social, email) and PR.
• Maintain brand identity across all touchpoints.
• Conduct market research and competitor analysis.
• Develop and manage the annual marketing budget.
• Build relationships with media, influencers and partners.
• Lead and mentor the marketing team, fostering collaboration.
• Analyze campaign performance and report actionable insights.
• Develop promotional campaigns and packages to drive bookings.
• Align marketing with hotel objectives and brand standards.

Skills

Marketing leadership

Digital marketing

Content strategy

Performance analytics

CRM systems

Marketing automation tools

Budget management

Team mentorship

Brand management

Market research

Education

Bachelor's degree in Marketing or Business Administration

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

Placements24 is recruiting a Marketing Director to lead the hotel group's marketing. You will craft and execute strategies to boost brand awareness, occupancy, and revenue across digital and traditional channels, with full accountability for the marketing agenda at the flagship property in Klerksdorp.

You will manage a team, oversee budgets, and build partnerships while aligning efforts with business goals. This on-site role requires senior leadership experience in hospitality.