Head of Media and Public Relations

Placements24; Stellenbosch; Hybrid; ZAR 2,988,000 - 4,149,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Executive coaching

Performance bonuses

Job summary

Placements24 is seeking a Head of Media and Public Relations for a fully remote, globally distributed leadership role in the luxury sector. You will shape the brand's reputation, craft compelling narratives, and drive international media engagement from your remote base.

With 10+ years in luxury PR, you will lead a remote team, manage high-profile media relationships, and oversee crisis communications, press materials, and budget. A master’s degree and strategic vision are essential.

Qualifications

• Master’s degree in Public Relations, Communications, Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in media and public relations, with a significant portion within the luxury goods, fashion, or lifestyle sectors.
• Proven experience in a senior leadership role, managing teams and global PR initiatives.
• Demonstrated success in securing high-impact media coverage in prestigious international publications.
• Exceptional strategic thinking, planning, and execution capabilities.
• Outstanding written and verbal communication skills, with the ability to craft compelling narratives for a luxury audience.
• Experience managing international media relations and understanding diverse cultural communication nuances.
• Proficiency in crisis communication management and issue resolution.
• Strong understanding of digital PR, social media, and influencer marketing.
• Ability to thrive and lead effectively in a fully remote, global environment.
• Excellent interpersonal and negotiation skills.

Responsibilities

• Define and execute the global media and public relations strategy for the brand.
• Build and maintain strong, strategic relationships with top-tier international media, influencers, and key opinion leaders.
• Oversee the development and distribution of all press materials, including press releases, media advisories, and executive talking points.
• Manage crisis communications and act as a key spokesperson when necessary.
• Lead and mentor a high-performing remote PR team.
• Develop and manage the global PR budget, ensuring optimal allocation of resources.
• Collaborate closely with marketing, creative, and executive teams to ensure integrated brand messaging.
• Monitor global media trends and competitive landscape, providing strategic insights and recommendations.
• Organize and manage press events, product launches, and media tours (virtual and in-person as required).
• Measure and report on the effectiveness of PR campaigns, demonstrating ROI and impact on brand perception.

Skills

Media relations

Public relations

Brand strategy

Crisis communications

Leadership

Remote collaboration

Education

Master's degree (PR/Comms/MBA or related)

Job description

About the Role

Our client, a globally recognized leader in the luxury goods market, is seeking an experienced and visionary Head of Media and Public Relations to spearhead their communications efforts. This is a critical, fully remote leadership position responsible for shaping and amplifying the brand's global reputation. You will develop and execute innovative media strategies, manage high-level media relationships, and oversee all public relations activities. The ideal candidate is a strategic thinker with an exceptional understanding of brand building, luxury markets, and international media landscapes. This role requires a proactive leader who can inspire teams, navigate complex communications challenges, and drive significant impact from a remote setting. If you are passionate about luxury brands and possess a proven ability to craft and deliver compelling brand stories on a global scale, this opportunity is for you.

Key Responsibilities

• Define and execute the global media and public relations strategy for the brand.
• Build and maintain strong, strategic relationships with top-tier international media, influencers, and key opinion leaders.
• Oversee the development and distribution of all press materials, including press releases, media advisories, and executive talking points.
• Manage crisis communications and act as a key spokesperson when necessary.
• Lead and mentor a high-performing remote PR team.
• Develop and manage the global PR budget, ensuring optimal allocation of resources.
• Collaborate closely with marketing, creative, and executive teams to ensure integrated brand messaging.
• Monitor global media trends and competitive landscape, providing strategic insights and recommendations.
• Organize and manage press events, product launches, and media tours (virtual and in-person as required).
• Measure and report on the effectiveness of PR campaigns, demonstrating ROI and impact on brand perception.

Requirements

• Master’s degree in Public Relations, Communications, Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in media and public relations, with a significant portion within the luxury goods, fashion, or lifestyle sectors.
• Proven experience in a senior leadership role, managing teams and global PR initiatives.
• Demonstrated success in securing high-impact media coverage in prestigious international publications.
• Exceptional strategic thinking, planning, and execution capabilities.
• Outstanding written and verbal communication skills, with the ability to craft compelling narratives for a luxury audience.
• Experience managing international media relations and understanding diverse cultural communication nuances.
• Proficiency in crisis communication management and issue resolution.
• Strong understanding of digital PR, social media, and influencer marketing.
• Ability to thrive and lead effectively in a fully remote, global environment.
• Excellent interpersonal and negotiation skills.

Benefits

This fully remote executive role offers the flexibility to work from Stellenbosch, Western Cape , or any other suitable location. Our client provides an exceptional executive compensation package, including a substantial base salary, significant performance-based bonuses, and long-term incentives. You will receive a comprehensive benefits package, including top-tier health insurance, a generous retirement plan, and unique employee perks related to the luxury goods industry. Opportunities for continuous professional development and executive coaching are provided. Join a world-renowned brand and lead a dynamic, globally distributed team in shaping its prestigious image from the comfort of your remote workspace.