About the Role
Our client, a prominent non-profit organization dedicated to community empowerment, is seeking an experienced and visionary Head of Marketing & Communications to lead their outreach and engagement efforts from their **Soweto, Gauteng** base. This leadership role is responsible for developing and executing comprehensive marketing and communications strategies to enhance brand awareness, engage stakeholders, drive fundraising initiatives, and amplify the organization's impact within **Soweto** and the broader **Gauteng** community. The ideal candidate will possess a strong understanding of integrated marketing, public relations, digital media, and strategic communications, with a passion for social impact. This position is key to advancing our client's mission and public profile.
Key Responsibilities
- Develop and implement integrated marketing and communications strategies aligned with the organization's mission and goals.
- Oversee all marketing and communication channels, including digital marketing, social media, public relations, content creation, and events.
- Enhance brand awareness and public perception of the organization across **Soweto** and **Gauteng**.
- Lead the development of compelling content (stories, press releases, reports, social media updates) that communicates the organization's impact.
- Manage media relations, build relationships with journalists, and secure positive media coverage.
- Develop and execute fundraising communication campaigns to support the organization's financial objectives.
- Manage the marketing and communications budget effectively, ensuring optimal resource allocation and ROI.
- Lead and mentor a small team of marketing and communications professionals.
- Monitor and analyze the effectiveness of marketing and communication initiatives, making data-driven adjustments.
- Ensure consistent brand messaging and visual identity across all platforms in **Soweto** and beyond.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Minimum of 7 years of progressive experience in marketing and communications, with at least 3 years in a leadership role, preferably within the non-profit or social impact sector.
- Proven track record in developing and executing successful integrated marketing and communication campaigns.
- Strong expertise in digital marketing, social media management, content creation, and PR.
- Excellent writing, editing, and storytelling skills.
- Strong strategic thinking, planning, and organizational abilities.
- Experience in managing budgets and working with diverse stakeholders.
- Passionate about community development and social impact.
- Familiarity with the **Soweto** community and its media landscape is highly advantageous.
Benefits
- competitive salary
- comprehensive health benefits
- generous leave policy
- opportunity to make a profound social impact