Head Of Marketing

HotelJobs; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

HotelJobs in Cape Town, South Africa seeks a Head of Marketing to lead and shape the group’s marketing direction across a diverse portfolio of hospitality and restaurant brands. The role focuses on building strong consumer brands, driving growth, and aligning marketing with business objectives.

We are looking for a commercially minded, creative and strategic leader to drive brand awareness, engagement and revenue across the group, overseeing budgets and the marketing team.

Qualifications

• Proven experience in a senior marketing leadership position.
• Hospitality experience is highly advantageous.
• Strong understanding of brand development and multi-brand marketing.
• Excellent digital marketing and social media knowledge.
• Commercially astute, creative and strategic.

Responsibilities

• Develop and execute the overall marketing strategy across multiple brands.
• Drive brand awareness, positioning and customer engagement.
• Lead digital marketing, social media, content and campaign development.
• Oversee marketing budgets, performance tracking and ROI.
• Develop innovative campaigns to drive footfall, revenue and customer loyalty.
• Manage brand consistency while understanding the individual identity of each concept.
• Lead and develop the marketing team.
• Work closely with operational and executive teams to align marketing initiatives with business objectives.

Skills

Senior marketing leadership

Hospitality industry experience

Brand development

Digital marketing

Strategic thinking

Job description

HEAD OF MARKETING - Cape Town, South Africa

An exciting opportunity for an experienced Head of Marketing to join a well-established and growing hospitality and restaurant group in Cape Town.

The group operates a diverse portfolio of recognised restaurant and lifestyle brands, with a strong presence in South Africa's food, dining and hospitality industry. Known for creating distinctive dining experiences and building strong consumer brands, the business continues to evolve and expand its footprint.

The Role

We are looking for a commercially minded, creative and strategic marketing leader to drive the group's overall marketing direction, brand positioning and growth across its portfolio.

Key Responsibilities

• Develop and execute the overall marketing strategy across multiple brands.
• Drive brand awareness, positioning and customer engagement.
• Lead digital marketing, social media, content and campaign development.
• Oversee marketing budgets, performance tracking and ROI.
• Develop innovative campaigns to drive footfall, revenue and customer loyalty.
• Manage brand consistency while understanding the individual identity of each concept.
• Lead and develop the marketing team.
• Work closely with operational and executive teams to align marketing initiatives with business objectives.

Requirements

• Proven experience in a senior marketing leadership position.
• Hospitality; restaurant, food and beverage or related industry experience highly advantageous.
• Strong understanding of brand development and multi-brand marketing.
• Excellent digital marketing and social media knowledge.
• Commercially astute, creative and strategic.

Salary

Salary: Highly negotiable, depending on experience.