Head of Marketing

JVR Software; Cape Town; On-site; ZAR 1,100,000 - 1,800,000; Full time

Job summary

Craven Cottage CC in Western Cape is seeking a senior Marketing Strategy & Brand leader to drive the marketing agenda across a portfolio of brands. You will define brand positioning, lead campaigns across digital, social, PR and in-venue channels, and partner with operations and finance to align marketing with business priorities.

The role requires 5+ years of senior marketing leadership, multi-brand campaign experience, strong analytics, budget management, and the ability to balance strategic

Qualifications

• Relevant qualification in Marketing, Communications, Business or related field.
• At least 5+ years of proven senior marketing leadership experience, preferably in restaurants, hospitality, lifestyle or consumer brands.
• Experience managing multiple brands and integrated marketing campaigns.
• Strong understanding of digital marketing, brand development and customer engagement.
• Demonstrated ability to manage budgets and deliver measurable commercial results.
• Excellent leadership, communication and stakeholder management skills.

Responsibilities

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Maintain consistent brand standards across customer touchpoints.
• Develop annual marketing plans, budgets and promotional calendars.
• Research customer behaviour, market trends and competitor activity to identify growth opportunities.
• Lead integrated campaigns across digital, social media, email, PR and in-venue channels.
• Oversee content creation, photography, video and promotional material.
• Support new openings, menu launches, events and seasonal promotions.
• Develop partnerships and collaborations that strengthen brand awareness.
• Work with operational teams to translate campaigns into guest experiences.
• Support customer retention, loyalty and database marketing initiatives.
• Set marketing objectives and measure campaign performance against targets.
• Monitor expenditure and assess return on marketing investment.
• Use customer insights and performance data to improve marketing effectiveness.
• Lead and develop the marketing team.
• Manage agencies, creative partners and external suppliers.
• Collaborate with senior management, operations and finance to align marketing with business priorities.

Skills

Marketing leadership

Digital marketing

Brand development

Customer engagement

Campaign management

Stakeholder management

Budget management

Team leadership

Education

Marketing/Communications degree

Job description

Employer Craven Cottage CC Location Western Cape Job type Other IT/Computer Salary Not specified Posted 7 Nov 2026

Duties

Marketing Strategy & Brand Management

• Develop and implement marketing strategies across the portfolio.
• Define brand positioning, target audiences and campaign priorities.
• Maintain consistent brand standards across customer touchpoints.
• Develop annual marketing plans, budgets and promotional calendars.
• Research customer behaviour, market trends and competitor activity to identify growth opportunities.

Campaigns & Customer Engagement

• Lead integrated campaigns across digital, social media, email, public relations and in-venue channels.
• Oversee content creation, photography, video and promotional material.
• Support new openings, menu launches, events and seasonal promotions.
• Develop partnerships and collaborations that strengthen brand awareness.
• Work with operational teams to ensure campaigns translate into compelling guest experiences.
• Support customer retention, loyalty and database marketing initiatives.

Commercial Performance & Leadership

• Set marketing objectives and measure campaign performance against agreed targets.
• Monitor expenditure and assess return on marketing investment.
• Use customer insights and performance data to improve marketing effectiveness.
• Lead and develop the marketing team.
• Manage agencies, creative partners and external suppliers.
• Collaborate with senior management, operations and finance to align marketing with business priorities.

Requirements

• Relevant qualification in Marketing, Communications, Business or a related field.
• At least 5+ years proven senior marketing leadership experience, preferably within restaurants, hospitality, lifestyle or consumer brands.
• Experience managing multiple brands and integrated marketing campaigns.
• Strong understanding of digital marketing, brand development and customer engagement.
• Demonstrated ability to manage budgets and deliver measurable commercial results.
• Excellent leadership, communication and stakeholder management skills.
• Strong analytical ability combined with creative judgement.
• Experience managing internal teams, agencies and external suppliers.
• Ability to balance strategic planning with hands-on execution.
• Strong organisational skills and the ability to manage competing priorities.