Head of Marketing

Mindcor-InterSearch; Johannesburg; On-site; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Mindcor-InterSearch in Johannesburg invites a seasoned Head of Marketing to lead the marketing function within a growing financial services business. You will shape brand strategy, strengthen digital performance, and drive customer acquisition and growth, working with executive leadership and commercial teams.

You will blend strategic thinking with hands-on execution, build internal capabilities, manage agencies, and deliver measurable results that align with broader commercial objectives.

Qualifications

• 10+ years of marketing experience, including senior leadership.
• Proven success in building or significantly developing a marketing function.
• Experience in brand strategy, digital and performance marketing, and analytics.

Responsibilities

• Develop and execute a marketing strategy aligned with growth objectives.
• Build and lead the marketing function and manage external agencies.
• Strengthen brand positioning and consistency across touchpoints.
• Drive SEO, SEM, paid media, content, and marketing automation.
• Partner with sales and retention teams to improve lead quality and engagement.
• Manage budgets, agency performance, and campaign effectiveness with measurable ROI.
• Establish processes, reporting, and KPIs to support scalability and improvement.
• Influence executive stakeholders to align marketing with commercial goals.

Skills

Marketing leadership

Brand strategy

Digital marketing

Marketing analytics

Stakeholder management

Agency management

Education

Bachelor's degree in Marketing, Business, Commerce, Communications, or related discipline

Postgraduate qualifications or digital marketing certifications

Job description

Head of Marketing – Financial Services

Location: Sandton, Johannesburg

This is an opportunity for an accomplished marketing leader to build and lead the marketing function within a growing financial services business. Working closely with executive leadership and commercial teams, the Head of Marketing will shape brand strategy, strengthen digital marketing performance, and drive customer acquisition and business growth. The role requires a strong combination of strategic thinking, commercial judgement, and hands-on execution, with the ability to build internal capabilities, challenge agency performance and deliver measurable results.

Key Responsibilities:

• Develop and execute a marketing strategy aligned with business growth objectives.
• Build and lead the marketing function, developing internal capabilities and managing external agencies.
• Strengthen brand positioning, messaging, and consistency across all customer touchpoints.
• Drive digital and performance marketing across SEO, SEM, paid media, content, and marketing automation.
• Partner with sales, digital acquisition, and retention teams to improve lead quality, customer acquisition, and engagement.
• Manage marketing budgets, agency performance, and campaign effectiveness, with a clear focus on measurable returns.
• Establish efficient marketing processes, reporting and performance measures to support scalability and continuous improvement.
• Engage and influence executive stakeholders, ensuring marketing priorities support broader commercial objectives.

Experience & Qualifications:

• 10+ years' marketing experience, including at least five years in senior leadership positions.
• Proven success in establishing, building or significantly developing a marketing function.
• Strong expertise in brand strategy, digital and performance marketing, customer acquisition, and marketing analytics.
• Demonstrated ability to translate marketing investment into measurable commercial outcomes.
• Experience managing agencies, marketing budgets, and cross-functional campaigns.
• Strong stakeholder management skills, with the confidence to influence senior leadership and challenge external service providers.
• Experience marketing to SME or small business customers would be highly advantageous.
• Exposure to financial services, fintech, SME lending, or payments would be beneficial.
• Bachelor's degree in Marketing, Business, Commerce, Communications, or a related discipline. Postgraduate qualifications or relevant digital marketing certifications would be advantageous.

The Opportunity:

This is an opportunity to make a meaningful impact in an entrepreneurial, growth-focused environment. The successful candidate will combine strategic thinking, commercial judgement, and hands-on execution, with the drive to build a marketing function that delivers measurable business value.

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