Head of Digital Marketing - Sports Analytics

Placements24; Midrand; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Bonuses

Health insurance

Paid time off

Professional development

Remote work

Job summary

Placements24 is seeking a strategic and innovative Head of Digital Marketing to lead our online presence in sports analytics. This fully remote role focuses on user acquisition, engagement, and brand visibility across digital channels, directing a remote team of marketing professionals.

You will collaborate with product and sales to align campaigns with roadmaps, optimize SEO/SEM, content, social media, email marketing, and analytics.

Qualifications

• 7+ years in digital marketing with emphasis on strategy development and leadership.
• Experience in SEO, SEM, social media and content marketing with analytics.
• Experience with marketing automation platforms and CRM systems.
• Excellent communication and ability to lead a remote team.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Master's degree is a plus.
• Passion for sports and data analytics.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels.
• Lead and mentor a remote-first marketing team.
• Analyze market trends, competitors and campaign data for ROI.
• Oversee marketing content creation for websites, blogs, and social media.
• Collaborate with product and sales to align marketing with roadmaps.
• Manage the digital marketing budget and track KPIs.

Skills

Strategic thinking

Team leadership

Digital marketing strategy

Content marketing

SEO

SEM

Data analytics

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Master's degree

Tools

Google Analytics

SEMrush

CRM systems

Marketing automation platforms

Job description

About the Role

Our client is seeking a strategic and innovative Head of Digital Marketing to spearhead our online presence within the exciting domain of sports analytics. This pivotal, fully remote role will be instrumental in driving user acquisition, engagement, and brand awareness across all digital channels. You will lead a dynamic team, shaping the marketing narrative to resonate with athletes, coaches, and sports enthusiasts worldwide. This is a unique opportunity to combine a passion for sports with cutting-edge digital marketing expertise, influencing the growth of a rapidly evolving industry from the comfort of your home office. We value proactive leaders who can navigate the digital landscape and deliver measurable results.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to drive brand visibility and lead generation for our sports analytics platforms.
• Manage and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture in a remote-first environment.
• Analyze market trends, competitor activities, and campaign performance data to identify opportunities and optimize marketing efforts for maximum ROI.
• Oversee the creation of compelling marketing content, including website copy, blog posts, social media updates, and video scripts, tailored to our target audience in the sports analytics sector.
• Collaborate with product development and sales teams to ensure marketing initiatives align with business objectives and product roadmaps.
• Manage the digital marketing budget, ensuring efficient allocation of resources and tracking key performance indicators (KPIs).

Requirements

• Proven track record of at least 7 years in digital marketing, with a significant focus on strategy development and team leadership, ideally within the sports or technology sectors.
• Demonstrated experience in managing successful SEO, SEM, social media, and content marketing campaigns, with a strong understanding of analytics tools (e.g., Google Analytics, SEMrush).
• Experience with marketing automation platforms and CRM systems.
• Excellent communication, presentation, and interpersonal skills, with the ability to inspire and guide a remote team.
• A bachelor's degree in Marketing, Business, Communications, or a related field.
• A Master's degree is a plus.
• A genuine passion for sports and a keen interest in how data and analytics are transforming the industry.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company holidays.
• Professional development opportunities and a budget for continued learning.
• The flexibility and autonomy of a fully remote position, allowing for excellent work-life balance.
• Opportunity to shape the marketing strategy for a leading company in the sports analytics industry.