Digital Marketing Specialist - Sports

Placements24; Centurion; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Remote work

Professional development budget

Brand in Leisure & Sports

Flexible work culture

Job summary

Placements24 is seeking a creative Digital Marketing Specialist with a passion for Leisure & Sports to join a fully remote team. You will develop and execute strategies to enhance online presence, drive engagement, and promote sports-related content and services.

You will collaborate with marketing, sales, and content teams to achieve growth targets, leveraging SEO, SEM, email, and social channels to boost brand visibility and customer acquisition from a remote setting.

Qualifications

• Experience as a Digital Marketing Specialist or similar role.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and execute digital marketing strategies across channels.
• Create engaging content tailored to target sports audiences.
• Manage social media profiles and foster brand loyalty.
• Analyze website traffic and campaign performance to drive improvements.
• Collaborate with design and content teams on marketing materials.

Skills

Digital marketing

SEO

SEM

Content marketing

Social media marketing

Email marketing

Analytics

Campaign optimization

Remote collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Job description

About the Role

Our client is seeking a creative and results-driven Digital Marketing Specialist with a passion for Leisure & Sports to join their expanding remote team. You will be responsible for developing and executing digital marketing strategies to enhance online presence, drive engagement, and promote sports-related content and services. This role requires a deep understanding of current digital trends, excellent analytical skills, and the ability to craft compelling campaigns across various platforms. You will work collaboratively with marketing, sales, and content teams to achieve ambitious growth targets, contributing significantly to our client's online brand visibility and customer acquisition efforts in a fully remote capacity.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Create engaging and optimized content for various digital channels, tailored to target sports audiences.
• Manage social media profiles, fostering community interaction and brand loyalty.
• Analyze website traffic, campaign performance, and key metrics to identify areas for improvement.Conduct market research and competitor analysis to inform marketing strategies.
• Collaborate with graphic designers and content creators to produce high-quality marketing materials.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably within the sports industry.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing platforms.
• Proficiency with digital analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package with remote work flexibility.
• Opportunity to work with a leading brand in the Leisure & Sports sector.
• Generous professional development budget for online courses and conferences.
• A dynamic and innovative company culture that embraces remote collaboration.
• Contribution to exciting marketing campaigns that connect people with their favorite sports.