Growth Specialist

Codekeeper

South Africa

Remote

ZAR 420,000 - 600,000

Full time

4 days ago

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Job summary

Codekeeper is seeking a Growth Specialist to accelerate global expansion through data-driven web marketing. You will lead inbound and outbound campaigns, SEO/SEA, marketing automation, and performance optimization.

Work across Sales and Product, develop landing pages, CTAs, and email flows while ensuring brand consistency. This remote role offers ownership, measurable impact, and opportunities to drive scalable growth.

Qualifications

3+ years of experience in growth, advertising, or digital marketing.
Proven ability to plan, execute and measure campaigns across channels.
Experience with inbound/outbound campaigns and marketing automation.

Responsibilities

Innovate and drive growth across campaigns.
Plan, launch, and optimize paid campaigns (Google Ads, Microsoft Ads).
Develop landing pages aligned to campaign goals.
Create and refine CTAs across channels.
Build and execute email marketing flows (automations, drips).
Manage social media campaigns focused on lead generation.
Collaborate with Sales and Product to improve lead quality.
Track performance, conversions, and ROI; iterate using data.

Skills

Growth marketing

SEO/SEA

Lead generation

Campaign optimization

Data-driven

Communication

Cross-functional collaboration

Analytical thinking

Tools

HubSpot

Google Ads

Microsoft Ads

Figma

Zapier

Job description

Growth Specialist Codekeeper is looking for a methodical, data-driven, and proactive Growth Specialist to accelerate our global expansion.

You bring a strong command of modern web marketing strategies - including inbound and outbound campaigns, SEO, SEA, marketing automation, and continuous performance optimization.

You enjoy working in a fast-paced environment, excel with data, and know how to translate structured execution into measurable growth.

If you're motivated by building scalable marketing engines and delivering clear, trackable impact, this role is for you.

We are accepting applications over the next two months and will close the position as soon as we find the right match - so we encourage you to apply early.

About the Role

About the Role As a Growth Specialist, you'll work across multiple projects that drive lead generation, campaign performance, and product visibility.

You’ll be responsible for researching, planning, executing, and analyzing marketing initiatives, while collaborating closely with our Sales and Product teams.

You'll manage campaigns end-to-end, from concept and setup to optimization and reporting, while ensuring a consistent and compelling brand experience.

In our dynamic marketing environment, there’s always something happening, and there are plenty of opportunities to jump in, take ownership, and make a meaningful impact.

What You’ll Be Doing

Innovate and Drive Growth
Manage and optimize SEO and SEA initiatives
Plan, launch, and improve paid ad campaigns (Google Ads, Microsoft Ads, etc.)
Develop and manage landing pages aligned to campaign goals
Create and refine CTAs across channels
Build and execute email marketing flows (automations, drips, transactional, mass)
Manage social media campaigns focused on lead generation and awareness
Contribute to content creation for growth initiatives (ads, LP copy, nurture emails)
Analyze and Improve
Track campaign performance, conversions, and ROI
Analyze marketing metrics to identify opportunities for growth
Test, measure, and iterate using data-driven insights
Collaborate and Execute Work closely with Sales to align messaging and improve lead quality
Ensure cohesive brand representation across campaigns and platforms
Communicate project progress clearly with internal stakeholders
Resolve and Propel Identify bottlenecks or performance issues and propose actionable solutions
Make pragmatic decisions to keep campaigns moving and goals on track
Deliver Excellence Ensure all growth initiatives meet deadlines, stay within scope, and deliver measurable impact
Maintain high standards of quality in all assets, campaigns, and reports

Why Codekeeper?

Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era.

We offer state-of-the-art disaster recovery and escrow solutions that mitigate third-party risks for businesses worldwide.

As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization and a strong, supportive culture.

What You Can Expect

Passionate, fun-loving colleagues
Startup mindset with room to grow and take ownership
Regular team activities and gatherings
Comprehensive onboarding with a structured ramp-up period
Open communication and direct, constructive feedback
A chance to excel in your career and make a meaningful impact

About You

Strong understanding of digital marketing, growth, and performance channels Skilled in SEO, SEA, lead generation, and campaign optimization Data-driven mindset with the ability to translate insights into action Excellent communication and collaboration skills Highly organized with strong analytical and strategic thinking Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts)

Comfortable working cross-functionally with Sales, Design, Product, and Leadership

Additional Requirements