Senior Demand Gen Marketing Manager Remote

Equals Five; South Africa; On-site; ZAR 502,000 - 725,000; Part time

Benefits offered by this job

Remote work

Supportive team

Structured client work

Diverse client opportunities

Competitive salary

Job summary

Equals Five seeks a Senior Marketing Manager to design a high-performance demand engine that delivers qualified pipeline and measurable revenue growth. You will own multi-channel campaigns, ABM programs, and close collaboration with content and sales teams.

With 10+ years in demand generation or B2B growth marketing, you will lead strategic initiatives, nurture journeys, and leverage AI-enabled workflows to accelerate conversions and revenue outcomes.

Qualifications

• 10+ years’ experience in demand generation, digital marketing, or B2B growth marketing.
• Proven success building demand generation strategies that drive measurable pipeline growth.
• Deep understanding of ABM and sales alignment strategies for targeting key prospects.
• Experience in technology, consulting, or professional services environments.

Responsibilities

• Develop and execute a comprehensive demand and lead generation strategy across multiple channels.
• Design and manage integrated marketing campaigns that drive inbound and outbound leads and pipeline growth.
• Collaborate with Content Marketing Manager to turn insights into lead-generating assets.
• Develop and optimise lead funnels including awareness, acquisition, nurture, and conversion stages.
• Ensure the tech stack and AI tools are leveraged to maximise pipeline velocity and campaign performance.
• Implement marketing automation workflows and lead nurturing campaigns.
• Manage LinkedIn campaigns, digital channels, and performance marketing initiatives.
• Align marketing activity with sales and recruitment leadership.
• Build sales prospecting campaigns and cadence strategies.
• Monitor and optimise conversion rates across landing pages and campaigns.

Skills

Demand generation

Lead generation

ABM

Campaign management

Analytics

Marketing automation

Sales alignment

Digital marketing

Tools

HubSpot

Marketo

Salesforce

MS Dynamics

Pipedrive

Job description

Equals Five seeks a Senior Marketing Manager to design a high-performance demand engine that delivers qualified pipeline and measurable revenue growth. You will own multi-channel campaigns, ABM programs, and close collaboration with content and sales teams.

With 10+ years in demand generation or B2B growth marketing, you will lead strategic initiatives, nurture journeys, and leverage AI-enabled workflows to accelerate conversions and revenue outcomes.