Growth Marketing Leader, D2C & B2B

TechBiz Global GmbH; Randburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

TechBiz Global is seeking a Senior Marketing Manager to lead D2C and B2B marketing initiatives, driving brand awareness, engagement, and revenue growth. You will orchestrate cross-functional campaigns across digital and traditional channels and optimize the customer journey.

The ideal candidate brings 7+ years in performance and demand generation, strong leadership, and a track record of loyalty programs and app marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years in performance marketing, lead generation, and demand gen for D2C and B2B.
• Experience across paid search, social, SEO, email, programmatic, TV, radio, print, and OOH.
• Experience leading marketing teams including performance marketers, media buyers, designers, and app marketers.
• Proven success in loyalty and rewards program development.
• Strong agency and partner management with media and distribution partners.
• Experience in campaign calendar planning and cross-functional go-to-market launches.
• Expertise in app marketing: UA, retention, ASO, and in-app engagement.
• Proficient in analytics tools GA4, Tableau, Firebase; capable of data-driven decisions.
• Hands-on UX/UI optimization for conversion and growth ROI.

Responsibilities

• Develop and execute D2C and B2B marketing strategies for lead gen and revenue growth.
• Plan and manage a multi-channel campaign calendar across digital and traditional media.
• Lead a team of performance marketing managers across channels and programs.
• Go-to-market strategies for new product/service/app launches with cross-functional teams.
• Oversee loyalty and rewards programs to boost retention and LTV.
• Manage app marketing strategies including UA, engagement, retention, and ASO.
• Collaborate with agencies and partners to execute high-impact campaigns.
• Optimize media buying for cost-efficient spend across channels.
• Work with copywriters, designers, UX, to craft high-converting assets.
• Drive data-driven decisions via analytics, A/B testing, and segmentation.
• Enhance website and app UX, funnels, and journey efficiency.
• Scale growth strategies with retargeting, CRM automation, and push notifications.
• Align marketing with sales, product and customer service for integrated demand.
• Manage and optimize marketing budgets to maximize ROI.

Skills

Performance marketing

Lead generation

Demand generation

Digital media marketing

Traditional media marketing

Team leadership

Loyalty programs

Agency management

Campaign planning

App marketing

Data analytics

UX optimization

ROI optimization

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

Google Ads

Meta Ads

LinkedIn Ads

App Store Ads

HubSpot

Salesforce

Marketo

GA4

Tableau

Firebase

Job description

TechBiz Global is seeking a Senior Marketing Manager to lead D2C and B2B marketing initiatives, driving brand awareness, engagement, and revenue growth. You will orchestrate cross-functional campaigns across digital and traditional channels and optimize the customer journey.

The ideal candidate brings 7+ years in performance and demand generation, strong leadership, and a track record of loyalty programs and app marketing.