Global Head of Performance Marketing

D2B; Gauteng; Remote; ZAR 340,000 - 407,000; Full time

Job summary

D2B seeks a senior Head of Performance Marketing to own the paid acquisition engine across international markets, focusing on Google Ads and Meta Ads. You will lead an in-house team, audit current setups, and drive scalable, profitable DTC growth.

You will manage multi‑million‑pound monthly budgets, work across Product, CRM, and Marketplace functions, and optimize for ROAS and profitability while reporting to the COO.

Qualifications

• Proven track record of managing multi-million‑pound paid media budgets in fast‑paced e‑commerce or DTC settings.
• Deep expertise across Google Ads (PMax, Search, Shopping, YouTube) and Meta Ads Manager.
• Hands‑on experience transitioning campaigns from agencies to in‑house teams.

Responsibilities

• Own paid media strategy and performance across Google and Meta for international markets.
• Formulate country‑specific growth plans focusing on revenue, CAC, LTV, margin and profitability.
• Oversee budget allocation to maximize ROAS and net margin across territories.
• Lead CRO and creative testing with product, design and web teams.
• Transition external agency campaigns to in‑house operations with minimal downtime.

Skills

Multi-million spend

Google & Meta Ads

In-housing

P&L literacy

Attribution modeling

Leadership

Executive comms

Job description

D2B seeks a senior Head of Performance Marketing to own the paid acquisition engine across international markets, focusing on Google Ads and Meta Ads. You will lead an in-house team, audit current setups, and drive scalable, profitable DTC growth.

You will manage multi‑million‑pound monthly budgets, work across Product, CRM, and Marketplace functions, and optimize for ROAS and profitability while reporting to the COO.