Brand & Growth Leader — Data-Driven, Multi-Channel Marketing

Old Mutual Life Assurance Company (SA) Ltd (PFA); Johannesburg; On-site; ZAR 1,500,000 - 3,000,000; Full time

Job summary

Old Mutual Life Assurance Company (SA) Ltd (PFA) in Johannesburg seeks a Head of Brand & Marketing to lead iWYZE's integrated brand and marketing strategy for profitable growth. The role builds brand salience, generates demand and strengthens customer engagement with accountability for marketing effectiveness and measurable commercial outcomes across the lifecycle.

You will integrate brand, content, social media, CRM, customer communications, performance marketing, SEO and GEO into a cohesive,

Qualifications

• Lead brand and marketing strategy aligned to business Growth.
• Cross-functional collaboration with Sales, Partnerships, Data, Technology, Product and Operations.

Responsibilities

• Lead integrated brand and marketing strategy for iWYZE to deliver profitable growth.
• Drive demand generation, customer acquisition and engagement across channels.
• Oversee CRM, content, social media, SEO and GEO within a data-driven framework.
• Partner with Sales, Data, Tech, Product and Ops to translate insights into campaigns.

Job description

Old Mutual Life Assurance Company (SA) Ltd (PFA) in Johannesburg seeks a Head of Brand & Marketing to lead iWYZE's integrated brand and marketing strategy for profitable growth. The role builds brand salience, generates demand and strengthens customer engagement with accountability for marketing effectiveness and measurable commercial outcomes across the lifecycle.

You will integrate brand, content, social media, CRM, customer communications, performance marketing, SEO and GEO into a cohesive,