Data Analyst

Kelly Sinclair Recruitment Partners; Durban; On-site; ZAR 250,000 - 550,000; Full time

Benefits offered by this job

Attractive salary with incentives

Health and wellness benefits

Professional development

Paid time off

Job summary

Kelly Sinclair Recruitment Partners is seeking a Marketing Data Analyst to join our client in Durban. You will collect, clean, and analyze marketing data to inform strategic decisions and optimize campaigns. You will develop dashboards and deliver actionable insights to cross-functional teams.

Ideal candidates have 3+ years in data analysis, strong SQL/Python/R skills, and experience with Tableau or Power BI. A STEM degree is preferred, with a passion for data-driven marketing.

Qualifications

• 3+ years of experience as a Data Analyst, preferably in marketing.
• Proficiency in SQL, Python, or R and data visualization tools.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics or a related quantitative field.

Responsibilities

• Collect, clean, and process marketing datasets from various sources (CRM, web analytics, ad platforms).
• Perform in-depth analysis of campaign performance, customer segmentation, and market trends to identify key insights.
• Develop dashboards and reports to visualize data and communicate findings to stakeholders.
• Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
• Collaborate with marketing and sales teams to understand their data needs and provide analytical support.
• Identify opportunities for A/B testing and other data-driven experiments to improve campaign outcomes.

Skills

SQL

Python

R

Tableau

Power BI

Google Data Studio

Marketing metrics

Analytical skills

Communication

Education

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics or related field

Tools

CRM tools

Data visualization tools

Job description

Explore exciting Data Analyst positions in Durban, where analytical minds are in high demand across various sectors. Durban presents opportunities for professionals skilled in data mining, statistical analysis, and report generation. Companies are seeking individuals who can transform raw data into actionable insights, driving strategic decision-making and business growth.

What People Ask

A bachelor's degree in a quantitative field like statistics, mathematics, or computer science is typically required. Employers often look for proficiency in data analysis tools and programming languages. Strong analytical and communication skills are important for this role.

Data Analysts in Durban are responsible for collecting and cleaning data, performing statistical analysis, and creating reports and dashboards. They identify trends and insights to support business decisions. They also collaborate with other teams to implement data-driven solutions.

Top employers in Durban for Data Analysts include companies like Deloitte, FNB (First National Bank), and Mr Price Group. These companies offer diverse opportunities for data professionals. They are known for their data-driven cultures and innovative projects.

Marketing Data Analyst – Durban

Our client is looking for a meticulous and analytical Marketing Data Analyst to join their team in Durban. This role is crucial for uncovering insights from marketing data to inform strategic decisions and optimize campaign performance. You will be responsible for collecting, cleaning, analyzing, and interpreting complex datasets related to customer behavior, campaign effectiveness, and market trends. The successful candidate will play a key role in driving data-driven marketing strategies and enhancing the overall efficiency and impact of marketing initiatives in a beautiful coastal city.

The salary range for Data Analysts in Durban typically falls between ZAR 250,000 to ZAR 550,000 per year, depending on experience and qualifications. Entry-level positions may start at the lower end, while experienced analysts can earn significantly more. Additional benefits and bonuses may also be included.

Key Responsibilities

• Collect, clean, and process large marketing datasets from various sources (CRM, web analytics, ad platforms).
• Perform in-depth analysis of campaign performance, customer segmentation, and market trends to identify key insights.
• Develop dashboards and reports to visualize data and communicate findings to stakeholders.
• Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
• Collaborate with marketing and sales teams to understand their data needs and provide analytical support.
• Identify opportunities for A/B testing and other data-driven experiments to improve campaign outcomes.

Requirements

• 3+ years of experience as a Data Analyst, preferably within a marketing context.
• Proficiency in data analysis tools and languages such as SQL, Python, or R.
• Strong experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Familiarity with marketing concepts and metrics (e.g., CPA, ROI, LTV, segmentation).
• Excellent analytical, problem-solving, and communication skills.
• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.

Benefits

• Attractive annual salary with performance incentives.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development in data analytics.
• A supportive team environment in the vibrant city of Durban.
• Paid time off and company holidays.