Growth-Driven Digital Marketing Manager (SA)

ThinkMarkets; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

ThinkMarkets is seeking a Digital Marketing Manager to drive brand awareness, client acquisition, and growth across South Africa. You’ll deliver data-led strategies combining digital performance, brand development, PR, and localized campaigns to strengthen ThinkMarkets’ position in the SA online trading market.

You will own the regional marketing roadmap, manage budgets and partnerships, collaborate with global teams, and lead initiatives across channels while ensuring compliance with FSCA and

Qualifications

• 5+ years digital marketing experience in fintech, financial services, or online trading.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven track record in customer acquisition, growth, and brand performance.
• Strong understanding of performance marketing, CRM, CRO, attribution, and analytics.
• Experience managing multi-channel campaigns and optimizing KPIs.
• Experience leading brand, PR, affiliate, and integrated marketing initiatives.
• Hands-on experience with GA4, Google Tag Manager, CRM platforms, and analytics tools.
• Knowledge of the South African financial services market and FSCA regulations is advantageous.
• Strong commercial, analytical, stakeholder management, and communication skills.
• Fluent in English.

Responsibilities

• Develop and execute the digital marketing strategy for South Africa, aligned with global objectives.
• Drive client acquisition, activation, and retention through data-driven initiatives.
• Build localized campaigns that resonate with SA traders while maintaining global brand standards.
• Own regional marketing roadmap, calendar, and performance reporting with global stakeholders.
• Conduct market, competitor, and customer analysis to identify growth opportunities.
• Own campaign performance across digital channels and optimize using analytics and experimentation.
• Monitor KPIs like CPA, CAC, ROAS, LTV, conversions, and marketing ROI.
• Collaborate with global Performance Marketing to improve effectiveness and budget allocation.
• Develop dashboards and provide recommendations from campaign data and customer behavior.
• Coordinate with agencies and manage affiliate/partner marketing locally.

Skills

Digital marketing

Customer acquisition

Analytics

Performance marketing

Brand management

CRM/Lifecycle marketing

CRO

GA4

Google Tag Manager

Campaign management

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

GA4

Google Tag Manager

CRM platforms

Marketing analytics tools

Job description

ThinkMarkets is seeking a Digital Marketing Manager to drive brand awareness, client acquisition, and growth across South Africa. You’ll deliver data-led strategies combining digital performance, brand development, PR, and localized campaigns to strengthen ThinkMarkets’ position in the SA online trading market.

You will own the regional marketing roadmap, manage budgets and partnerships, collaborate with global teams, and lead initiatives across channels while ensuring compliance with FSCA and