Game Marketing Manager

Placements24; Soweto; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health benefits

Job summary

Placements24 is seeking a strategic Game Marketing Manager to lead marketing efforts for a diverse portfolio of games in Soweto. You will develop and execute comprehensive marketing strategies to drive player acquisition, engagement, and retention, collaborating with development, sales, and PR teams.

You will manage digital channels, content creation, and campaigns, analyze market trends and player data, and build strong relationships with media, influencers, and communities.

Qualifications

• Experience in video game marketing and campaigns.
• Ability to plan and execute campaigns with measurable results.
• Strong communication and cross-functional leadership skills.

Responsibilities

• Develop integrated marketing plans for game launches and live ops.
• Manage digital channels, including social media, paid ads, and influencers.
• Create engaging content such as trailers, press releases, and promos.
• Analyze market trends and player data to optimize campaigns.
• Build relationships with media, influencers, and communities.

Skills

Marketing management

Gaming industry knowledge

Digital marketing

Campaign management

Market analysis

Content creation

Communication skills

Budget management

Cross-functional collaboration

Tools

Google Analytics

Ads platforms (Facebook/Google)

Influencer platforms

Job description

About the Role

Our client is seeking a strategic and results-oriented Game Marketing Manager to lead marketing efforts for their diverse portfolio of games in Soweto . You will develop and execute comprehensive marketing strategies to drive player acquisition, engagement, and retention. This role requires a deep understanding of the gaming market, digital marketing channels, and community building, working closely with development, sales, and PR teams. You will be responsible for crafting compelling campaigns that resonate with target audiences and elevate our brand presence in the competitive gaming landscape.

Key Responsibilities

• Develop and implement integrated marketing plans for game launches and ongoing live operations.
• Manage digital marketing channels, including social media, paid advertising, and influencer marketing.
• Create engaging marketing content, including trailers, press releases, and promotional materials.
• Analyze market trends and player data to identify opportunities and optimize campaign performance.
• Build and nurture relationships with media, influencers, and community stakeholders.

Requirements

• Proven experience as a Marketing Manager , with a significant focus on the gaming industry.
• Strong understanding of game marketing principles and digital marketing channels.
• Experience in campaign management, market analysis, and content creation.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to manage budgets and collaborate with cross-functional teams.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health and retirement plans.
• Hybrid work environment offering a balance of office and remote work.
• Opportunities for professional growth and industry engagement.
• A passionate and collaborative team environment in Soweto .