Front-End Innovation Lead: Adjacencies

AB InBev Africa; Randburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

AB InBev Africa is seeking a driven innovation leader to guide the creation and validation of consumer insight–driven solutions across the zone, accelerating profitable top-line growth in its brands and categories.

You will shape an innovation pipeline, build compelling brand positioning and business cases, and influence stakeholders across multidisciplinary teams to deliver successful launches and sustained growth.

Qualifications

• Three-year related degree required; postgraduate business/marketing degree preferred.
• 2–5 years in brand management, consumer insights or marketing strategy consulting; consumer goods experience preferred.
• Experience in ATL and TTL campaigns; strong project delivery track record.

Responsibilities

• Lead creation and validation of insight-driven innovation solutions across the zone to fuel top-line growth.
• Develop and sustain a balanced short- to long-term innovation pipeline for the Zone sub-categories and brands.
• Build, expand and refine liquid and pack innovations aligned with financial objectives and business models.
• Plan and deliver regional and local innovation projects from SMART gate to launch with consumer desirability, feasibility and viability.

Skills

Brand management

Consumer insights

Marketing strategy

Project management

Leadership

Agile methodology

Financial acumen

Education

Three-year related degree

Postgraduate degree in business/marketing

Job description

AB InBev Africa is seeking a driven innovation leader to guide the creation and validation of consumer insight–driven solutions across the zone, accelerating profitable top-line growth in its brands and categories.

You will shape an innovation pipeline, build compelling brand positioning and business cases, and influence stakeholders across multidisciplinary teams to deliver successful launches and sustained growth.