INNOVATION SPECIALIST: ADJACENCIES

The South African Breweries; Randburg; Sur place; ZAR 900 000 - 1 200 000; Plein temps

Résumé du poste

The South African Breweries is seeking a Brand/Innovation Lead to drive consumer insight led innovation across the zone. You will build and manage an innovation pipeline, develop compelling brand concepts, and influence cross-functional teams to deliver financially viable concepts.

Ideal candidates will have a three-year related degree with 2–5 years in brand management or consumer insights, plus experience with ATL and TTL campaigns. AB InBev equity and local market understanding are a plus.

Qualifications

• Three-year related degree required.
• Minimum 2-5 years in brand management or consumer insights.
• Experience with ATL/TTL campaigns preferred.

Responsabilités

• Lead creation and validation of consumer insight driven innovation solutions across the zone.
• Develop and sustain an innovation pipeline aligned to brands and sub-categories.
• Build business cases including P&L at SKU level to assess viability.
• Influence stakeholders and collaborate cross-functionally across the Zone.
• Support innovation capability building and project delivery through gates.

Description du poste

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

They key purpose of this role is to lead the creation and validation of consumer insight driven innovation solutions across the zone, that drive profitable top line growth and achievement of the company’s dream

Key roles and responsibilities:

• Innovation idea and opportunity identification by applying the Front-end innovation process
• Developing and sustaining a balanced short- to long-term innovation pipeline for the respective Zone sub-category and brands
• Building, expand, develop, romance liquid and pack innovations that support the business’ financial objectives, identifying and working with different business models
• Planning and delivering regional and local innovation projects through SMART gate up to launch by defining effective solutions against consumer desirability, technical and supply feasibility, and financial viability
• Development of differentiated and compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
• Building concept business cases including P&L at SKU level to determine optimal concept financial viability
• Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone
• Supporting innovation capability building, ZBB management

Profile:

• A three-year related degree in a prerequisite; post graduate degree in business/marketing preferred/ any STEM related degree
• Minimum 2-5 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred; experienced in ATL and TTL creative and campaigns preferred
• Strong project management skills and proven track record of project delivery
• Established leadership ability at mid-level
• Demonstrated ability to manage projects across multidisciplinary teams.
• Proven track record or launched innovation initiatives
• Problem Solving/ Agile Methodology capable
• Financial business case understanding

Additional Information:

• Band VI

AB InBev is an equal opportunity employer, and all appointments will be made in line with AB InBev employment equity plan and talent requirements.

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.