ELITE COPYWRITER/CREATIVE STRATEGIST

1mpact Media; South Africa; Remote; ZAR 700,000 - 1,000,000; Full time

Job summary

1mpact Media seeks an elite direct response copywriter and creative strategist for Meta ads and landing pages. You will craft copy that turns cold traffic into buyers, guiding the creative process from concept to execution.

The role requires agency-level experience, a data-driven mindset, and the ability to write in a founder's voice across info products, DTC and regulated lead gen. Remote, exclusive contractor position.

Qualifications

• Several years writing Meta ads inside a performance agency or direct response team.
• A portfolio of ads that actually ran, ideally with results.
• At least one landing page, VSL or funnel you wrote end to end.
• Experience writing in a founder's or client's own voice.

Responsibilities

• Lead creative strategy and copy on several Meta ad accounts across info products, DTC and regulated lead gen.
• Write video scripts for founders and talent, high-volume static ads, landing pages and funnels.
• Research every account: Meta Ad Library, competitors, reviews and customer language.
• Brief our designers and video editors, then QA their work until the ad matches the idea.
• Use performance data to plan the next round of creative.

Skills

Elite copywriter

Direct response

Meta ads experience

Agency background

Tools

Claude

ChatGPT

Gemini

Job description

Senior Creative Strategist / Copywriter (Meta Ads)

1mpact Media | Full-time contractor | Exclusive | Remote

NOTE: I AM LOOKING FOR ELITE PERSON. THE BEST OF THE BEST. HARD WORKING. WITH ELITE EXPERIENCE. WHO GIVES A F*CK ABOUT THE JOB. IF THATS YOU, PLEASE READ BELOW.

We're hiring an elite direct response copywriter/creative strategist to write Meta ads and landing pages that turn cold traffic into paying customers.

This is not a junior or mid-level role. We're looking for the person whose copy is the reason an ad wins. You have years of agency experience writing for real brands, and you already know how to:

• - Research an ICP until you can write in their exact words
• - Identify which stage of awareness your reader is at, and write for that stage
• - Write hooks that stop the right person in the first second and let the creative do the targeting
• - Build interest and desire in people who have never heard of the brand
• - See the ad before it exists: the visual, the layout and the pacing, not just the words
• - Write a landing page that turns a stranger into a buyer

What we mean by elite

• - Your first draft is better than most writers' final draft
• - Your scripts sound natural when a founder reads them off a teleprompter
• - Every concept has a clear angle and a reason to exist.
• - You can explain exactly why an ad worked, and what you'd test next
• - You hold yourself to a higher standard than anyone reviewing your work

What you'll do

• - Lead creative strategy and copy on several Meta ad accounts across info products, DTC and regulated lead gen
• - Write video scripts for founders and talent, high-volume static ads, landing pages and funnels
• - Research every account: Meta Ad Library, competitors, reviews, comments and customer language
• - Brief our designers and video editors, then QA their work until the ad matches the idea
• - Use performance data to plan the next round of creative

How we use AI

We use Claude, ChatGPT and Gemini every day, and you should be excellent with them. But asking AI for a script and pasting the answer isn't the job. A bot can do that for free. We need someone who uses AI at an elite level and still writes copy that sounds human and converts.

What you'll need

• - Several years writing Meta ads inside a performance agency or direct response team
• - A portfolio of ads that actually ran, ideally with results
• - At least one landing page, VSL or funnel you wrote end to end
• - Experience writing in a founder's or client's own voice

Before you apply

• - Full-time and exclusive. No other jobs, no side clients, no freelancers.
• - Weekend work happens when a launch needs it. If work-life balance is your top priority, this isn't the role for you.
• - Feedback is constant and direct. You take it well and push back with reasons.
• - You run yourself. No babysitting.
• - 30-day trial. If the work isn't elite, we'll end it.

What you get

• - Full autonomy over your accounts and your process
• - A team of designers, video editors and media buyers who build what you write
• - Direct access to the founder, with no layers in between