FMCG Marketing Director — Lead Brand Growth in PE

Placements24; Gqeberha; On-site; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Executive health insurance

Life and disability insurance

Retirement annuity

Relocation assistance

Executive leadership training

Executive car allowance

Generous annual leave

Job summary

Placements24 in Port Elizabeth, Eastern Cape, seeks a Marketing Director to oversee all marketing operations, develop strategies to drive brand growth, market share and profitability, and lead a high-performance team in achieving ambitious commercial goals.

The ideal candidate holds an MBA or Master’s in Marketing or Business Administration, with 10+ years in marketing and at least 5 in senior FMCG leadership, plus a proven track record in brand building and market expansion.

Qualifications

• MBA or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role within FMCG.
• Proven success in developing and executing marketing strategies driving growth.
• Strong understanding of consumer behavior, market dynamics and brand building.

Responsibilities

• Develop and implement long-term marketing strategies aligned with business objectives.
• Lead, mentor and manage the marketing team to achieve high performance.
• Oversee brand management, product development, advertising and promotions.
• Conduct market research to identify trends, competition and growth opportunities.
• Manage the marketing budget and ensure ROI across channels.
• Execute integrated campaigns across digital, traditional media and in-store promotions.
• Collaborate with sales, product development and supply chain for cohesive go-to-market plans.
• Monitor campaigns and report metrics to leadership.
• Drive innovation and leverage new technologies to enhance engagement.

Skills

Strategic leadership

Brand management

Market analysis

Budget management

Digital marketing

Team leadership

Communication

ROI analysis

E-commerce strategy

Education

MBA or Master’s in Marketing / Business Administration

Tools

Google Analytics

CRM software

Marketing automation

Job description

Placements24 in Port Elizabeth, Eastern Cape, seeks a Marketing Director to oversee all marketing operations, develop strategies to drive brand growth, market share and profitability, and lead a high-performance team in achieving ambitious commercial goals.

The ideal candidate holds an MBA or Master’s in Marketing or Business Administration, with 10+ years in marketing and at least 5 in senior FMCG leadership, plus a proven track record in brand building and market expansion.