Hybrid Digital Marketing Specialist (FMCG)

Placements24

Benoni

Hybrid

ZAR 360,000 - 540,000

Full time

14 days+

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Benefits offered by this job

Medical aid

Retirement fund

Professional development

Job summary

Placements24 in Benoni, Gauteng, is seeking a creative and analytical Digital Marketing Specialist to enhance our FMCG client's online presence. You will develop strategies across social, SEO/SEM, content, and email marketing to boost brand awareness and online sales.

This hybrid role requires 3–5 years' experience and a strong grasp of analytics and trends. Join a forward-thinking team, collaborate with Marketing and Sales, and drive impactful campaigns for a diverse product portfolio.

Qualifications

3–5 years of digital marketing experience.
Experience in FMCG is preferred.
Proficient with GA, Google Ads, social media management platforms, and email marketing software.

Responsibilities

Develop and implement digital marketing strategies across platforms (social, search, email).
Manage social profiles and content calendars to boost engagement.
Plan and execute SEO/SEM campaigns to improve visibility and traffic.
Create compelling content for website, blogs, social, and ads.
Monitor website traffic and campaign performance with analytics tools.
Lead email marketing campaigns with segmentation and automation.
Stay updated on digital marketing trends and best practices.
Collaborate with Marketing, Sales, and Product teams for consistency.
Manage relationships with external agencies and vendors.
Support A/B testing and conversion rate optimization.