Remote FMCG Growth & Digital Marketing Specialist

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Bonuses

Professional development

Medical aid

Retirement plan

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role in South Africa. You will develop and execute digital marketing strategies to boost brand visibility, engage audiences, and support sales across FMCG brands.

You should have 3–5 years of digital marketing experience, proficiency in SEO/SEM, social media, content and email campaigns, and hands-on use of Google Analytics, Google Ads, and social management tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years in digital marketing with FMCG experience preferred.
• Proficiency in SEO, SEM, social media, content marketing, and email marketing.
• Experience with Google Analytics, Google Ads, social tools, and email software.

Responsibilities

• Develop and implement digital marketing strategies across platforms including social, search, email, and websites.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for social media, blogs, newsletters, and digital channels.
• Conduct keyword research and apply SEO best practices to improve rankings.
• Monitor, analyze, and report performance using GA, social insights, and campaign tools.
• Stay up-to-date with digital marketing trends and collaborate for brand alignment.
• Oversee social presence and community engagement; support ecommerce initiatives.

Skills

SEO

SEM

Social media marketing

Content creation

Email marketing

Data analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Hootsuite

Buffer

Email marketing software

Job description

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role in South Africa. You will develop and execute digital marketing strategies to boost brand visibility, engage audiences, and support sales across FMCG brands.

You should have 3–5 years of digital marketing experience, proficiency in SEO/SEM, social media, content and email campaigns, and hands-on use of Google Analytics, Google Ads, and social management tools.