FMCG Brand Manager – Growth & Campaigns (Richards Bay)

Placements24; Richards Bay; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement savings

Professional development opportunities

Job summary

Placements24 is seeking a strategic FMCG Brand Manager in Richards Bay, KwaZulu-Natal to lead end-to-end brand development, marketing campaigns, and performance analysis. The role requires crafting campaigns, analyzing market insights, and driving brand growth in a dynamic FMCG environment.

The ideal candidate has 5+ years in brand management, strong consumer insight skills, and a proven track record of successful campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 5 years of experience in brand management in FMCG
• Proven track record of developing and launching impactful marketing campaigns
• Strong understanding of consumer behavior, market research methodologies, and brand strategy
• Excellent analytical, strategic thinking, and problem-solving skills
• Exceptional communication, presentation, and interpersonal skills
• Experience in budget management and financial forecasting
• Ability to work collaboratively in a cross-functional team environment
• Passion for brands and keen eye for detail
• Reside in or relocate to Richards Bay, KwaZulu-Natal

Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to achieve business objectives
• Conduct market research and consumer analysis to identify trends, opportunities, and insights
• Manage brand positioning, messaging, and visual identity across all touchpoints
• Oversee integrated marketing campaigns including advertising, promotions, digital marketing, and PR
• Collaborate with sales, product development, supply chain and external agencies for brand consistency
• Monitor brand performance, analyze sales, market share, and brand awareness
• Manage brand budget to ensure ROI on marketing activities
• Identify and cultivate strategic partnerships to enhance visibility and reach
• Stay abreast of industry trends and emerging marketing technologies
• Ensure regulatory compliance and company policies in all communications

Skills

Brand strategy

Market research

Analytical thinking

Communication

Interpersonal skills

Cross-functional collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree (advantage)

Tools

Digital marketing platforms

Social media management

Job description

Placements24 is seeking a strategic FMCG Brand Manager in Richards Bay, KwaZulu-Natal to lead end-to-end brand development, marketing campaigns, and performance analysis. The role requires crafting campaigns, analyzing market insights, and driving brand growth in a dynamic FMCG environment.

The ideal candidate has 5+ years in brand management, strong consumer insight skills, and a proven track record of successful campaigns.