Senior Brand Manager PHC RSA

Procter & Gamble; Gauteng; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Procter & Gamble in Rivonia-Johannesburg is hiring a Brand Manager to drive brand building across packaging, product development, communication strategies, and in-store execution. You will lead cross-functional teams to deliver growth, loyalty, and profitable innovation in a dynamic consumer goods landscape.

The role requires an academic background in Marketing or Business, proven brand management experience in CPG and pharma, strong analytics, and the ability to influence stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA is a plus.
• Proven experience as a Brand Manager or in a similar role, preferably in consumer packaged goods and pharmaceutical industries.
• Strong understanding of brand building principles with track record of growth.
• Excellent project management skills with ability to manage multiple priorities.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Exceptional communication and presentation skills with the ability to influence stakeholders.

Responsibilities

• Brand Strategy: Develop and execute brand strategies aligned with business objectives to drive growth and loyalty.
• Product Development: Oversee end-to-end development from ideation to launch meeting consumer needs and trends.
• Packaging and Design: Create packaging concepts that communicate positioning and resonate with consumers.
• Communication and Advertising: Implement integrated campaigns to build awareness and equity across channels.
• Value Proposition and Pricing: Define value props, pricing strategies, and promotions to maximize profitability.
• In-Store Execution: Collaborate with retailers to ensure shelf presence and promotional activities.
• Consumer Insights: Use market research and data analytics to guide brand decisions.
• Team Leadership: Lead cross-functional teams, mentor members, and drive high performance.

Education

Bachelor's degree in Marketing, Business Administration, or a related field

MBA

Job description

Rivonia-Johannesburg

Full time

R000147790

Job Location

Rivonia-Johannesburg

Job Description

As a Brand Manager at P&G, you will play a pivotal role in driving brand building initiatives at the core of P&G's growth success. You will be responsible for managing all aspects of brand success, including packaging, product development, communication strategies, value proposition, and in-store execution. With P&G's 185 years of expertise and depth of holistic learning, you will have the opportunity to lead motivated and capable teams to deliver exceptional results.

Key Responsibilities:

1- Brand Strategy: Develop and execute brand strategies that align with P&G's overall business objectives, ensuring brand growth, market share expansion, and increased consumer loyalty.

2- Product Development: Oversee the end-to-end product development process, from ideation to launch, ensuring products meet consumer needs, quality standards, and market trends.

3-Packaging and Design: Collaborate with cross-functional teams to create compelling packaging and design concepts that effectively communicate brand positioning and resonate with target consumers.

4- Communication and Advertising: Develop and implement integrated marketing campaigns to build brand awareness, enhance brand equity, and drive consumer engagement across various channels, including traditional and digital media.

5- Value Proposition and Pricing: Define and optimize the brand's value proposition, pricing strategies, and promotional activities to maximize profitability and market competitiveness.

6- In-Store Execution: Work closely with retail partners and sales teams to ensure effective in-store execution, including shelf presence, merchandising, and promotional activities, to drive brand visibility and sales.

7- Consumer Insights: Utilize market research, consumer insights, and data analytics to gain a deep understanding of consumer behaviors, preferences, and trends, leveraging these insights to develop impactful brand strategies.

8- Team Leadership: Lead and inspire cross-functional teams, fostering a collaborative and high-performance culture. Provide guidance, mentorship, and development opportunities to team members, enabling their professional growth and success.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.

• Proven experience as a Brand Manager or in a similar role, preferably in the consumer packaged goods industry and pharmaceutical industry.

• Strong understanding of brand building principles and strategies, with a track record of successfully driving brand growth and market share expansion.

• Excellent project management skills, with the ability to manage multiple priorities and deliver results within deadlines.

• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

• Exceptional communication and presentation skills, with the ability to effectively influence stakeholders at all levels.

• Demonstrated leadership capabilities, with the ability to motivate and inspire teams to achieve their full potential.

  About us

  We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Pampers®, Pantene® and more. Our community includes operations in approximately 70 countries worldwide.

  Visit http://www.pg.com to know more.

  Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

  We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, disability, or any other legally protected factor.

Job Schedule

Full time

Job Number

R000147790

Job Segmentation

Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.