Experiential Events Lead - Restaurant Activation

Life & Brand Portfolio; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Life & Brand Portfolio, a dynamic hospitality group overseeing multiple restaurant and lifestyle brands, seeks a Restaurant Activation & Entertainment Manager to lead activations across South Africa. The role requires cross-functional leadership to translate brand strategy into on-the-ground delivery and build strong store partnerships.

You will manage events, partnerships, and calendars, ensuring brand standards and ROI across stores, while guiding internal teams and external partners in a

Qualifications

• Strong project management and organisational ability.
• Excellent stakeholder and relationship management.
• Commercial mindset with budget control experience.
• Ability to work under pressure and think on your feet.
• Highly proactive, solutions-driven mindset.

Responsibilities

• Oversee the planning and execution of all national events, and activations.
• Collaborate with Brand Managers to ensure all activations align with brand strategy, while tailoring execution to the unique nuances of each store.
• Act as the key bridge between Brand and Operations, ensuring strategic intent is translated into high-quality execution.
• Partner closely with Ops to align on store-level priorities.
• Manage activation calendars across all Gauteng stores.
• Lead and brief internal teams and external suppliers.
• Oversee budgets, supplier negotiations, and cost control.
• Identify and secure relevant brand partnerships.
• Track performance and report on activation impact.
• Analyse event and activation success rates to inform future planning and improve ROI.
• Ensure consistent brand standards across all executions.
• Work flexible hours including evenings and weekends.
• Manage the Brand & Activation Managers and Events & Activations Coordinator, ensuring strong executional delivery and development.

Skills

Project management

Stakeholder management

Budget control

Under pressure

Proactive mindset

Education

Relevant degree or diploma in Marketing, Events, or similar

Job description

Life & Brand Portfolio, a dynamic hospitality group overseeing multiple restaurant and lifestyle brands, seeks a Restaurant Activation & Entertainment Manager to lead activations across South Africa. The role requires cross-functional leadership to translate brand strategy into on-the-ground delivery and build strong store partnerships.

You will manage events, partnerships, and calendars, ensuring brand standards and ROI across stores, while guiding internal teams and external partners in a