Email Marketing Coordinator

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Retirement savings plan

Professional development opportunities

Collaborative team culture

Job summary

Placements24 seeks an Email Marketing Coordinator in Welkom to craft, execute, and optimize email campaigns that nurture leads, promote products, and build loyalty.

You will collaborate with the marketing team to develop engaging content, ensure seamless delivery, and drive conversions in a hybrid work setting across office and remote environments.

Qualifications

• Proven experience as Email Marketing Specialist or Coordinator.
• Proficiency with Mailchimp, HubSpot, or Constant Contact.
• Strong understanding of deliverability, A/B testing, and best practices.
• Excellent copywriting and editing skills for persuasive communication.
• Experience with marketing automation and CRM is a plus.
• Strong analytical skills to interpret data and optimize campaigns.

Responsibilities

• Plan, execute, and optimize email marketing campaigns, including newsletters and promotions.
• Write compelling email copy with clear calls-to-action.
• Design visually appealing email templates using automation tools.
• Segment lists and personalize content to boost engagement and conversions.
• Monitor performance metrics and report results.
• Align campaigns with marketing strategies and product launches.

Skills

Email marketing

Campaign analysis

Copywriting

A/B testing

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Coordinator to join their expanding marketing department in Welkom. This role is essential for crafting, executing, and optimizing email marketing campaigns that nurture leads, promote products, and build customer loyalty. You will work closely with the marketing team to develop engaging content and ensure seamless campaign delivery. This hybrid role provides a flexible work arrangement, allowing for collaboration within the office and the convenience of remote work, ensuring a balanced approach to productivity and employee well-being while contributing to key marketing initiatives.

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns , including newsletters, promotional emails, and automated workflows.
• Write compelling and clear email copy, ensuring brand consistency and effective calls-to-action.
• Design visually appealing email templates using marketing automation tools.
• Segment email lists and personalize content to enhance engagement and conversion rates.
• Monitor email campaign performance, analyze key metrics (open rates, click-through rates, conversions), and report on results.
• Collaborate with the marketing team to align email campaigns with overall marketing strategies and product launches.

Requirements

• Proven experience as an Email Marketing Specialist or Coordinator.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong understanding of email marketing best practices, deliverability, and A/B testing.
• Excellent copywriting and editing skills with a focus on persuasive communication.
• Experience with marketing automation and CRM systems is a plus.
• Strong analytical skills and ability to interpret data to drive campaign improvements.

Benefits

• Competitive annual salary with performance incentives.
• Hybrid work model offering a blend of office and remote work flexibility.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for continuous learning and professional development.
• A supportive team culture that encourages collaboration and innovation.