Education Digital Marketing Lead | Hybrid

Placements24; Upington; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Provident fund

Professional development

Hybrid work arrangement

Upington educational team

Descripción de la vacante

Placements24 is assisting an educational services provider in Upington, Northern Cape, by hiring a Digital Marketing Manager. The role focuses on elevating online presence, student recruitment, and strategic campaigns across SEO, SEM, social media, and content.

You'll lead a small team, collaborate with admissions and IT, manage budgets, analyze performance with analytics tools, and drive ROI while staying current with education marketing trends. Hybrid work and growth opportunities offered.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Master’s degree is advantageous.
• Minimum 5 years of digital marketing experience, with at least 2 in leadership.
• Proven campaigns in education sector preferred.
• Strong SEO/SEM, content, social media, email marketing, and analytics.
• Experience with Google Analytics, Google Ads, and CMS/e-mail platforms.
• Excellent writing and communication with strong data-driven insights.

Responsabilidades

• Develop and execute digital marketing strategies for student recruitment and brand awareness.
• Manage and optimize the website for SEO and UX.
• Plan and measure online advertising campaigns (SEM, social ads).
• Oversee social media strategy and content calendar.
• Create blog posts, website copy, emails, and social updates.
• Analyze performance data with Google Analytics; provide reports.
• Manage digital marketing budget for ROI.
• Collaborate with admissions, marketing, IT to align messaging.
• Stay updated on education digital marketing trends.
• Identify new opportunities to reach prospective students and stakeholders.

Conocimientos

SEO

SEM

Content marketing

Social media marketing

Email marketing

Analytics

Educación

Bachelor's degree in Marketing/Communications/Business

Master's degree

Herramientas

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Descripción del empleo

Placements24 is assisting an educational services provider in Upington, Northern Cape, by hiring a Digital Marketing Manager. The role focuses on elevating online presence, student recruitment, and strategic campaigns across SEO, SEM, social media, and content.

You'll lead a small team, collaborate with admissions and IT, manage budgets, analyze performance with analytics tools, and drive ROI while staying current with education marketing trends. Hybrid work and growth opportunities offered.