E-commerce Social Media Manager

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Professional development

Employee discounts

Growth opportunities

Job summary

Placements24 is seeking an experienced E‑commerce Social Media Manager for a fully remote role focused on growing brand presence and online sales in the Mossel Bay region context. You will own social content, paid campaigns, and community engagement across key platforms.

The ideal candidate has a proven track record in e‑commerce social strategy, strong copy and visuals skills, and comfort with analytics tools. Flexible, remote collaboration and growth opportunities are offered.

Qualifications

• Proven experience as a Social Media Manager or similar role, with a strong emphasis on e-commerce.
• Demonstrated success in developing and executing social media strategies that boosted online sales and engagement.
• Excellent understanding of social platforms, algorithms, and analytics tools (Meta Business Suite, GA).
• Proficiency in content creation, copywriting, basic design (Canva), and video editing.
• Experience managing paid social campaigns and budgets.
• Strong analytical skills to drive strategic decisions.
• Excellent communication and community management skills.
• Ability to work independently in a remote environment.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred.
• Passion for online retail and a creative mindset.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e‑commerce goals.
• Create, curate, and manage high‑quality content for Instagram, Facebook, Pinterest, and TikTok.
• Plan, execute, and optimize paid social campaigns to drive traffic and conversions.
• Monitor trends, competitors, and engagement to inform strategy.
• Analyze performance metrics and report insights to stakeholders.
• Build an engaged online community by responding to comments and messages.
• Collaborate with e‑commerce team to ensure consistent branding.
• Identify influencers and brand advocates to expand reach.
• Stay updated with social media best practices and platform updates.
• Manage social media scheduling and reporting tools.

Skills

Social Media

E-commerce

Content Creation

Paid Ads

Analytics

Community Management

Remote Work

Copywriting

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Meta Business Suite

Google Analytics

Canva

Job description

About the Role

Our client, a well-established online retailer of (product category, e.g., artisanal homeware), is seeking a proactive and creative E-commerce Social Media Manager. This fully remote position will be responsible for enhancing our brand's online presence and driving sales through strategic social media marketing. You will manage all social media channels, develop engaging content, execute paid advertising campaigns, and foster a vibrant online community. The role is critical for growing our customer base and increasing engagement in the digital space, supporting operations with a focus on the Mossel Bay, Western Cape region. This is a fantastic opportunity for an experienced social media professional to take ownership of brand storytelling and revenue generation in a dynamic e-commerce setting. We are looking for someone who understands how to leverage social platforms to connect with consumers and drive measurable business results. Your expertise will be key to our online success.

Key Responsibilities

• Develop and implement a comprehensive social media strategy to align with e-commerce sales goals and brand objectives.
• Create, curate, and manage high-quality, engaging content (visuals, copy, video) for platforms such as Instagram, Facebook, Pinterest, and TikTok.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, leads, and conversions.
• Monitor social media trends, competitor activities, and audience engagement to identify opportunities and inform strategy.
• Analyze social media performance metrics and provide regular reports with actionable insights to stakeholders.
• Build and nurture an engaged online community by responding to comments, messages, and reviews promptly and professionally.
• Collaborate with the e-commerce team to ensure consistent branding and messaging across all online touchpoints.
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Stay up-to-date with the latest social media best practices, platform updates, and emerging technologies.
• Manage social media scheduling and reporting tools effectively.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong emphasis on e-commerce.
• Demonstrated success in developing and executing social media strategies that have boosted online sales and engagement.
• Excellent understanding of social media platforms, algorithms, and analytics tools (e.g., Meta Business Suite, Google Analytics).
• Proficiency in content creation, including copywriting, basic graphic design (e.g., Canva), and video editing.
• Experience managing paid social media advertising campaigns and budgets.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication, interpersonal, and community management skills.
• Ability to work independently and manage multiple projects effectively in a remote environment.
• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Passion for online retail and a creative mindset.

Benefits

• This role offers the significant advantage of being fully remote, providing ultimate flexibility.
• Our client offers a competitive salary, reflective of your experience and contribution.
• You will have the opportunity to shape the social media strategy for a growing e-commerce brand and see the direct impact of your work.
• Professional development opportunities, including access to online courses and industry conferences, are available.
• Our client fosters a supportive and collaborative remote work culture, encouraging innovation and idea sharing.
• Enjoy the freedom to work from anywhere while being an integral part of a dynamic team, with potential for future growth within the company.
• Employee discounts on our wide range of products are also provided.