E-commerce Social Media Lead

Placements24; George; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Fully remote work setup

Paid leave (15 days annually)

Performance-based bonus structure

Career advancement opportunities

Job summary

Placements24 is seeking an E-commerce Social Media Lead to join a fully remote team. You will shape and execute social media and e-commerce marketing strategies to drive online sales, brand awareness, and customer engagement across multiple platforms.

The ideal candidate has 4+ years of experience in social media marketing for e-commerce, a proven track record of growing followings and engagement, proficiency with Hootsuite/Buffer and analytics, strong copywriting skills, and the ability to work

Qualifications

• 4+ years in social media marketing with an e-commerce focus.
• Proven growth in followers and engagement.
• Experience with paid social campaigns and optimization.
• Strong copywriting and content creation skills.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Develop and implement a cutting-edge social media strategy aligned with e-commerce goals.
• Create compelling and engaging content (visuals, copy, video) for platforms such as Instagram, Facebook, TikTok, and Pinterest.
• Manage social media advertising campaigns, including audience targeting, budget allocation, and performance analysis.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve our strategies.
• Engage with our online community, respond to comments and messages, and foster positive customer relationships.
• Collaborate with the e-commerce team to ensure consistent brand messaging and to drive traffic and conversions.
• Track, analyze, and report on key social media metrics and campaign performance.
• Stay updated on competitor activities and industry best practices.

Skills

Social media marketing

Content creation

Copywriting

Analytics

Campaign management

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and creative E-commerce Social Media Lead to join their fully remote team. This position is instrumental in shaping and executing our social media and e-commerce marketing strategies. You will be responsible for driving online sales, brand awareness, and customer engagement through innovative content and campaign execution across various social platforms. This is an exciting opportunity for a self-starter who thrives in a remote environment and possesses a passion for the fast-paced world of e-commerce and digital marketing. The ideal candidate will have a proven track record of building engaged online communities and achieving measurable business results.

Key Responsibilities

• Develop and implement a cutting-edge social media strategy aligned with e-commerce goals.
• Create compelling and engaging content (visuals, copy, video) for platforms such as Instagram, Facebook, TikTok, and Pinterest.
• Manage social media advertising campaigns, including audience targeting, budget allocation, and performance analysis.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve our strategies.
• Engage with our online community, respond to comments and messages, and foster positive customer relationships.
• Collaborate with the e-commerce team to ensure consistent brand messaging and to drive traffic and conversions.
• Track, analyze, and report on key social media metrics and campaign performance.
• Stay updated on competitor activities and industry best practices.

Requirements

• Minimum of 4 years of experience in social media marketing, with a focus on e-commerce.
• Demonstrated success in growing social media followings and engagement rates.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting and content creation skills.
• Experience with paid social media advertising campaigns and optimization.
• Strong understanding of e-commerce principles and online sales funnels.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinker with a keen eye for design and aesthetics.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• This fully remote position offers the ultimate flexibility to work from any location.
• Our client provides a competitive salary, comprehensive benefits package, and significant opportunities for career advancement within a growing company.
• You’ll be part of an innovative and supportive team, contributing directly to the success of a leading online brand.
• Enjoy a work-life balance that aligns with your personal needs, along with access to professional development opportunities.
• This role includes 15 days of paid leave annually and a performance-based bonus structure.
• We are committed to fostering a collaborative and productive remote work culture.