DTC Digital Marketing & Growth Specialist

Talent Evolution; Pretoria; On-site; ZAR 420,000 - 650,000; Full time

Job summary

Talent Evolution is seeking a marketing professional with a Diploma or Degree in Marketing, Business Management or Communications and at least three years in digital marketing, e-commerce or related environments.

You will lead paid media, SEO and DTC initiatives, analyse performance metrics such as ROAS and CPA, and collaborate across Sales, Marketing and Digital teams to optimise campaigns and improve revenue.

Qualifications

• Diploma or Degree in Marketing, Business Management, Communications or related field.
• Minimum 3 years' experience in digital marketing, e-commerce or related environment.
• Minimum 3 years' experience working with paid media, digital communications and DTC marketing.
• Minimum 3 years' experience in SEO, digital performance and campaign optimisation.
• Strong understanding of consumer digital journeys, acquisition and conversion.
• Experience with digital campaign execution and performance monitoring.
• Experience with consumer-facing digital communications and content.
• Experience in FMCG, beauty, wellness or skincare advantageous.
• Strong understanding of digital marketing performance metrics including ROAS, CPA, conversion and revenue.
• Ability to analyse data, feedback and consumer insights to identify opportunities.
• Strong understanding of SEO and digital discoverability including AI-driven search.
• Strong organisational and project coordination skills.
• Ability to manage multiple campaigns and competing priorities.
• Strong communication and stakeholder management skills.
• Ability to work collaboratively across Sales, Marketing and Digital teams.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Optimise campaigns for ROAS, CPA and revenue growth.
• Analyse data and insights to identify opportunities and drive performance.
• Coordinate campaigns with Sales, Marketing and Digital teams.
• Manage multiple campaigns with competing priorities.
• Leverage SEO and content initiatives to improve digital discoverability.

Skills

Digital marketing

Paid media

SEO

Campaign optimization

Data analytics

DTC marketing

Content marketing

ROAS optimization

Stakeholder mgmt

Digital journeys

Education

Marketing degree

Business management

Communications degree

Job description

Talent Evolution is seeking a marketing professional with a Diploma or Degree in Marketing, Business Management or Communications and at least three years in digital marketing, e-commerce or related environments.

You will lead paid media, SEO and DTC initiatives, analyse performance metrics such as ROAS and CPA, and collaborate across Sales, Marketing and Digital teams to optimise campaigns and improve revenue.