Donor Marketing Copywriter

Talent Recruitment & Consulting; Gauteng; On-site; ZAR 360,000 - 480,000; Full time

Job summary

The Client, a Christian ministry with international reach, seeks a Donor Marketing Copywriter to craft compelling donor appeals, ads and landing pages that inspire new donors and strengthen existing donor loyalty. You will write across direct mail, email and digital fundraising materials, and ensure every piece aligns with brand voice and fundraising goals.

Collaborate with fundraising, digital and programme teams to translate ministry stories into resonant donor narratives, while maintaining

Qualifications

• Bachelor’s degree in related field, or equivalent professional experience.
• Three (3) or more years of copywriting experience, with at least one (1) year’s nonprofit direct response experience.
• Portfolio samples demonstrating strong writing across multiple marketing formats.
• Demonstrated experience ghostwriting for a named leader or executive.
• Strong understanding of donor psychology.
• Experience with monthly donor acquisition and cultivation.

Responsibilities

• Write copy for direct mail, email and digital fundraising appeals.
• Create content for digital ad campaigns.
• Interview missionaries and relevant colleagues for ministry report stories.
• Translate ministry reporting into clear, compelling donor-facing narratives.
• Collaborate with designers to ensure copy and visuals work seamlessly together.
• Give relevant input on marketing communications strategy and innovation.
• A/B test messaging and subject lines to optimise response rates.
• Maintain brand voice guidelines for donor communications.
• Co-ownership of the marketing copy calendar and deadlines.

Skills

Copywriting

Donor marketing

Content strategy

Stakeholder collaboration

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Zoom

Microsoft Teams

Box/Drive/OneDrive

Job description

Donor Marketing Copywriter

Location: Bryanston, Johannesburg
Reports to: Web Director
Department: Communications, US
Employment type: Permanent, on site

Role Purpose
Tell stories that move people to give. The Client, a Christian ministry with an international reach, is looking for a Donor Marketing Copywriter whose words will carry a meaningful mission to new and existing donors.

About The Client

The Client is a Christian ministry, and their work is built on three shared values: passion for the lost, dedication, and teamwork. Every role, whatever the position, is seen as a contribution to that mission. Candidates should read this carefully and consider whether they are comfortable working within this ethos, and whether they can uphold its values in their daily work. We welcome applications from people who respect and are willing to support the organisation’s mission.

The Role

The Client is seeking a Copywriter for Donor Marketing to craft compelling, resonant appeals, ads and landing pages that inspire new donors and strengthen existing donor loyalty. This work will include writing across every touchpoint of donor acquisition and cultivation, including acquisition and appeals.

The Client is looking for a seasoned writer who has specific past experience in marketing, and donor marketing experience is highly valued.

This role sits at the intersection of storytelling and strategy. You will partner closely with fundraising, digital and programme teams to ensure every piece of copy reflects both the brand voice and the partnership goals.

Roles & Responsibilities

• Write copy for direct mail, email and digital fundraising appeals.
• Create content for digital ad campaigns.
• Interview missionaries and relevant colleagues for ministry report stories.
• Translate ministry reporting into clear, compelling donor-facing narratives.
• Collaborate with designers to ensure copy and visuals work seamlessly together.
• Give relevant input on marketing communications strategy and innovation.
• A/B test messaging and subject lines to optimise response rates.
• Maintain brand voice guidelines for donor communications.
• Ensure all copy is accurate, on-brand and aligned with fundraising compliance standards.
• Co-ownership of the marketing copy calendar and deadlines.

Job Requirements

Education & Experience

• Bachelor’s degree in related field, or equivalent professional experience.
• Three (3) or more years of copywriting experience, with at least one (1) year’s nonprofit direct response experience.
• Portfolio samples demonstrating strong writing across multiple marketing formats.
• Demonstrated experience ghostwriting for a named leader or executive.
• Strong understanding of donor psychology.
• Experience with monthly donor acquisition and cultivation.

Technical & Administrative Skills

• Proficiency in Microsoft Suite
• Experience with virtual meeting platforms such as Zoom and Microsoft Teams.
• Experience with file-sharing platforms such as Box, Google Drive or OneDrive.
• Comfort managing multiple projects and deadlines simultaneously and with accuracy and efficiency.
• Strong attention to detail and organisational skills.
• Excellent collaboration and working communication skills.
• High level of discretion and confidentiality.
• Strong project management skills.

Motivation & Mission Fit

• Driven by meaningful work and committed to continuous professional growth.
• Punctual, dependable, flexible and adaptable.
• Self-motivated with the ability to work independently.
• Accountable, highly teachable and receptive to constructive feedback.

Faith & Organisational Culture Alignment

• Demonstrates understanding of and alignment with the organisation’s Christian mission, values and ethos through professional conduct and service excellence.
• Willing to uphold these values in interactions with colleagues, volunteers and international stakeholders.
• Full agreement and affirmation of The Client’s statement of faith.
• Comfortable working in a faith-based environment where prayer, Bible study and Christian principles form part of the daily workplace culture.
• Due to the faith-based nature of the organisation and its ministry, alignment with its Christian mission, values and ethos is an essential consideration in the recruitment and appointment of employees.

Work Environment

• Location: Bryanston, Johannesburg. Preferably based in Johannesburg, at The Client’s office.
• Must also have a designated home or remote office with secure, reliable Internet.
• Evening availability required for online communication meetings with the US team/s.
• Occasional travel is required (once or twice a year for team meetups).

Why you will love working here

• Work that matters. Every task is seen as a contribution to a mission, not just a job.
• A team that looks after its people. Colleagues step in to cover one another through personal and spiritual challenges, and every member of staff is treated with dignity and honour.
• Room for family and community. The culture encourages a healthy balance of family, ministry and local community responsibilities.
• Collaboration across borders. You will work alongside fundraising, digital, programme and design colleagues, and with an international team.
• A culture of respect. Differences of conviction and denomination are respected, and the team works side by side with humility.