Director of Paid Media & SEO Strategy (Remote)

Blacksmith Agency; Secunda; Remote; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Paid Media to lead the paid media and SEO function. This is a management seat, reporting to guidance while the strategists execute campaigns.

You will shape channel strategy, budget allocation and client outcomes, while the analysts handle day-to-day delivery. You will own audits, reporting standards and the overall department performance, with responsibility for hiring and early interviews.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading a team of strategists.
• Strong knowledge of GA4, Google Ads and social platforms.
• Proven client-facing leadership with revenue impact.

Responsibilities

• Own channel strategy and budget allocation for scaling accounts.
• Set quality bar and audits for the department outputs.
• Ensure reporting accuracy and client communication.
• Lead hiring and first-round interviews for the team.
• Own client results and development plans for staff.

Skills

Paid media

SEO

Leadership

Client facing

Agency experience

Tools

GA4

Google Ads

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Paid Media to lead the paid media and SEO function. This is a management seat, reporting to guidance while the strategists execute campaigns.

You will shape channel strategy, budget allocation and client outcomes, while the analysts handle day-to-day delivery. You will own audits, reporting standards and the overall department performance, with responsibility for hiring and early interviews.