Digital Communications Lead

Placements24; Cape Town; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Medical aid

Annual performance bonus

Online learning platforms

Job summary

Placements24 seeks a Digital Communications Lead to design and drive innovative digital strategies, manage social channels (LinkedIn, Twitter, Facebook and Instagram), create engaging content, and analyze performance to inform decisions. This remote role offers flexibility while contributing to a globally connected team based around Cape Town, Western Cape.

The successful candidate will translate data into strategy, collaborate with marketing and design, stay on top of trends, and develop

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years in digital communications, social media management, or online content creation.
• Proven track record of developing and executing successful digital marketing campaigns.
• Expertise in managing various social media platforms and their analytics tools.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent copywriting, editing, and creative content development skills.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to analyze data and translate insights into strategic actions.
• Strong project management skills and attention to detail.
• Demonstrated ability to work independently and collaboratively in a remote setting.

Responsibilities

• Develop and implement comprehensive digital communication strategies to increase brand awareness and engagement.
• Manage and grow the client's social media presence across platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Create, curate, and schedule engaging, high-quality digital content, including written posts, graphics, videos, and infographics.
• Monitor social media conversations, respond to comments and messages promptly, and foster a positive online community.
• Analyze website traffic, social media performance, and other digital metrics, providing actionable insights and recommendations.
• Collaborate with marketing and design teams to ensure brand consistency and enhance digital campaigns.
• Stay abreast of the latest digital trends, tools, and best practices in online communication.
• Manage the editorial calendar for digital content and ensure timely delivery of all assets.
• Develop and execute influencer marketing campaigns to broaden reach and credibility.
• Provide reporting on key digital communication KPIs to stakeholders.

Skills

Digital marketing strategy

Social media analytics

Copywriting

Data analysis

Project management

SEO/SEM

Content creation

Remote work

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a forward-thinking organization at the forefront of its industry, is looking for an innovative and strategic Digital Communications Lead. This role is critical for enhancing our client's online presence and engagement across all digital channels. The successful candidate will be responsible for developing and executing cutting-edge digital communication strategies, managing social media platforms, creating engaging digital content, and analyzing online performance metrics. This is an exciting opportunity to make a significant impact in a role based remotely, allowing for flexibility and autonomy while contributing to our client's success. If you are a digital native with a passion for storytelling and community building, this position in Cape Town , Western Cape, is ideal for you.

Key Responsibilities

• Develop and implement comprehensive digital communication strategies to increase brand awareness and engagement.
• Manage and grow the client's social media presence across platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Create, curate, and schedule engaging, high-quality digital content, including written posts, graphics, videos, and infographics.
• Monitor social media conversations, respond to comments and messages promptly, and foster a positive online community.
• Analyze website traffic, social media performance, and other digital metrics, providing actionable insights and recommendations.
• Collaborate with marketing and design teams to ensure brand consistency and enhance digital campaigns.
• Stay abreast of the latest digital trends, tools, and best practices in online communication.
• Manage the editorial calendar for digital content and ensure timely delivery of all assets.
• Develop and execute influencer marketing campaigns to broaden reach and credibility.
• Provide reporting on key digital communication KPIs to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital communications, social media management, or online content creation.
• Proven track record of developing and executing successful digital marketing campaigns.
• Expertise in managing various social media platforms and their respective analytics tools.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent copywriting, editing, and creative content development skills.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to analyze data and translate insights into strategic actions.
• Strong project management skills and attention to detail.
• Demonstrated ability to work independently and collaboratively in a remote setting.

Benefits

This position offers a fully remote work arrangement, providing excellent flexibility. Our client provides a competitive salary package and a range of benefits designed to support employee well-being and professional growth. These include a robust medical aid scheme, an annual performance bonus, and access to online learning platforms for continuous skill development. You'll be joining a globally connected team with a strong emphasis on collaboration and innovation, contributing to impactful projects from anywhere, with the inspiring backdrop of Cape Town , Western Cape, influencing your work.