Digital Marketing Specialist - Non-Profit Communications

Placements24; Benoni; Hybrid; ZAR 830,000 - 1,162,000; Full time

Benefits offered by this job

Fully remote

Professional development

Impactful mission

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role focused on environmental advocacy and conservation. You will drive campaigns, manage social channels, and optimize content to grow awareness and donor engagement on a global scale.

You will lead digital outreach, analyze performance, and collaborate with program teams to maximize impact while maintaining a flexible, remote-friendly work environment.

Qualifications

• Portfolio showing successful digital campaigns.
• Experience in social media management, content creation, SEO, and email marketing.
• Proficiency with analytics tools and digital advertising platforms.
• Excellent written and verbal communication; ability to work remotely.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and engagement.
• Manage and grow social media across platforms (Facebook, Twitter, Instagram, LinkedIn).
• Create compelling content: graphics, videos, and written posts.
• Optimize website content for SEO to boost organic visibility.
• Plan and execute email marketing campaigns to nurture leads and donors.
• Monitor website traffic and campaign metrics using analytics tools.
• Manage online ads (Google Ads, social media) and optimize ROI.
• Collaborate with program teams to promote initiatives online.
• Stay updated on digital marketing trends and best practices.
• Manage the digital marketing budget effectively.

Skills

Digital marketing

Social media management

Content creation

SEO

Email marketing

Analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Hootsuite

Mailchimp

Google Ads

Job description

About the Role

Our client, a forward-thinking non-profit organization focused on environmental advocacy and conservation, is seeking a talented Digital Marketing Specialist to enhance its online presence and communications strategy. This fully remote position is ideal for a creative and data-driven individual passionate about leveraging digital platforms to drive awareness, engagement, and support for our client's crucial mission. The Digital Marketing Specialist will be responsible for developing and executing comprehensive online marketing campaigns, managing social media channels, and optimizing website content to reach a wider audience. This role is key to amplifying our client's message and engaging supporters globally. You will have the autonomy to innovate and lead our digital outreach efforts from anywhere, contributing directly to our cause.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and engagement.
• Manage and grow the organization's social media presence across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
• Create compelling and shareable content, including graphics, videos, and written posts.
• Optimize website content for search engines (SEO) to improve organic visibility.
• Plan and execute email marketing campaigns to nurture leads and engage donors.
• Monitor and analyze website traffic, social media performance, and campaign metrics using analytics tools.
• Manage online advertising campaigns (e.g., Google Ads, social media ads), optimizing for ROI.
• Collaborate with program teams to promote initiatives and events online.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Manage the digital marketing budget effectively.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a portfolio showcasing successful campaigns.
• Demonstrable experience in social media management, content creation, SEO, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, Mailchimp).
• Strong understanding of digital advertising principles and campaign management.
• Excellent written and verbal communication skills, with a knack for crafting engaging online content.
• Ability to work independently and manage multiple projects in a remote setting.
• A passion for environmental issues and non-profit work is highly desirable.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Creative thinking and problem-solving abilities.

Benefits

This is a fully remote position offering flexibility and autonomy. Our client provides a competitive salary, opportunities for professional development in the digital marketing space, and the chance to contribute to a meaningful cause. You will be part of a passionate and dedicated team working towards positive environmental change. Joining our client means making a direct impact through innovative digital strategies, helping to amplify our message and reach a global audience. The remote nature of this role allows for excellent work-life integration.