Digital Marketing Specialist - Non-Profit Communications

Placements24; LegKraal Gate; Hybrid; ZAR 300.000 - 520.000; Vollzeit

Benefits dieser Stelle

Health insurance

Retirement contributions

Paid time off

Professional development

Zusammenfassung

Placements24 is seeking a creative Digital Marketing Specialist for a prominent nonprofit focused on rural development and education. This remote role requires developing and executing strategies to boost online presence, engagement, and fundraising.

You will manage social media, content creation, SEO/SEM, email campaigns, and analytics, collaborating with program teams. A strong background in nonprofit digital marketing and WordPress CMS is preferred.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years of digital marketing experience, preferably in non-profit.
• Proven expertise in social media management, content creation, SEO/SEM, and email marketing.
• Strong analytics skills with Google Analytics and CRM systems.
• Excellent writing, editing, and communication skills.

Aufgaben

• Develop and implement a cohesive digital marketing strategy aligned with organizational goals.
• Manage and grow social media presence across platforms.
• Create engaging content including posts, graphics, and videos.
• Optimize website content for SEO.
• Develop and manage paid campaigns (Google Ads, social ads).
• Design and analyze email marketing campaigns.
• Monitor website analytics and social metrics; report performance.
• Collaborate with program staff to gather stories for marketing.
• Stay current with digital marketing trends and technologies.
• Manage the digital marketing budget.

Kenntnisse

Social media management

Content creation

SEO

SEM

Email marketing

Analytics (Google Analytics)

CRM systems

Writing & editing

Design/UX awareness

Ausbildung

Bachelor's degree in Marketing, Communications or related field

Tools

WordPress CMS

Canva

Adobe Creative Suite

Jobbeschreibung

About the Role

Our client, a prominent non-profit organization dedicated to rural development and education, seeks a creative and results-driven Digital Marketing Specialist to join their team remotely. This role is responsible for developing and executing comprehensive digital marketing strategies to enhance online presence, drive engagement, and support fundraising efforts. The specialist will manage social media platforms, create compelling content, optimize website traffic, and implement email marketing campaigns. This is a fully remote position offering the flexibility to work from anywhere while contributing to a meaningful cause. We are looking for an innovative marketer with proven success in digital campaign management.

Key Responsibilities

• Develop and implement a cohesive digital marketing strategy aligned with organizational goals.
• Manage and grow the organization's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create engaging and high-quality content, including written posts, graphics, and videos.
• Optimize website content and structure for search engines (SEO) to improve visibility.
• Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads).
• Design, implement, and analyze email marketing campaigns to nurture leads and donors.
• Monitor website analytics and social media metrics, providing regular reports on performance.
• Collaborate with program staff to gather stories and content for marketing purposes.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Manage the digital marketing budget effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, preferably within the non-profit sector.
• Proven expertise in social media management, content creation, SEO, SEM, and email marketing.
• Strong understanding of analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent writing, editing, and communication skills.
• Creative mindset with a strong eye for design and user experience.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Passion for the mission of our client and experience working with rural communities is advantageous.
• Proficiency in web content management systems (CMS) like WordPress.

Benefits

This fully remote position offers a competitive salary and a comprehensive benefits package, including health insurance, retirement contributions, and ample paid time off. Our client supports professional development through access to online courses, webinars, and virtual conferences. Enjoy the flexibility and work-life balance that comes with a remote role while making a significant impact on rural development initiatives. Join a passionate and collaborative team dedicated to creating positive change.