Digital Marketing Manager

Talent Shore; Wes-Kaap; Remote; ZAR 1,214,000 - 1,562,000; Full time

Job summary

A fintech company is seeking a Digital Marketing Manager who will oversee the development of marketing strategies, manage external agencies, and implement data-driven marketing solutions. The ideal candidate has previous experience in fintech and demonstrates robust negotiation and coordination skills. This position offers remote work flexibility and opportunities for professional growth.

Benefits

Remote work flexibility

Collaborative working environment

Ongoing professional development

Qualifications

• Mandatory experience in financial services or fintech.
• Demonstrated ability to develop and execute marketing strategies.
• Strong ability to manage external agencies.

Responsibilities

• Develop comprehensive digital marketing strategies.
• Manage external marketing agencies and freelancers.
• Track KPIs and provide performance reports.

Skills

Proven experience as a Digital Marketing Manager

Ability to operate independently

Strong coordination abilities

Excellent negotiation skills

Digital marketing tools expertise

Tools

Google Analytics

SEO tools

Email marketing software

Job description

Overview

Job Title: Digital Marketing Manager

Location: United Kingdom (Remote)

Reports To: Managing Director

About our client: Our client is a forward-thinking fintech company revolutionizing payment solutions for businesses. We are a payment cards acquiring company offering services in the UK, providing innovative financial tools that empower our clients to thrive. This role focuses on managing external agencies, coordinating with content creators, reporting results, and operating independently within timeframes and budgets. It is not focused on creative copywriting or direct content creation.

Responsibilities

• Strategy Development and Coordination: develop comprehensive digital marketing strategies aligned with business objectives; coordinate with external marketing agencies to plan and execute multi-channel campaigns (social media, email, SEO); analyze market trends, customer insights, and competitor activities to inform strategies.
• Agency and Vendor Management: identify, evaluate, and onboard suitable external agencies and freelance content creators; negotiate contracts, pricing, and terms; oversee agency deliverables to maintain brand consistency and achieve campaign objectives.
• Channel Management: oversee social media marketing efforts executed by external teams, manage email marketing campaigns created by external partners, and implement and manage SEO strategies with third-party specialists.
• Analytics and Reporting: track KPIs and ROI; provide regular performance reports and data-driven recommendations; operate independently to ensure tasks are completed within agreed timeframes and budgets.
• Cross-functional Collaboration: work with internal teams (product development and sales) to align marketing with business goals; act as the central point of contact between the company and external agencies to ensure seamless campaign execution.

Requirements

• Proven experience as a Digital Marketing Manager or in a similar role.
• Mandatory: Previous experience in the financial services industry, preferably fintech or card payment services.
• Ability to operate independently, set priorities, and own projects from start to finish.
• Strong ability to coordinate with and manage external marketing agencies and vendors.
• Expertise in evaluating and hiring freelance content creators and copywriters as needed.
• Excellent negotiation skills to secure favorable contracts and pricing with external partners.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEO tools, and email marketing software.
• Demonstrated ability to develop and execute data-driven marketing strategies.

What We Offer

• Remote work flexibility.
• A collaborative, creative, and innovative working environment.
• Access to required technology and tools to perform the role.
• Freedom to implement ideas and approaches within the role.
• Opportunity to lead marketing efforts for a growing fintech brand.
• Ongoing professional development and growth opportunities.