Digital & Marketing Lead – Luxury Wine Estate

wine.co.za; Hermanus; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Bouchard Finlayson is seeking a Digital & Marketing Manager to own the estate's day-to-day digital activity from its Hermanus base. You will translate brand priorities into engaging content, customer journeys and measurable performance, collaborating with internal teams, agencies and partners to deliver trade collateral, events and campaigns.

The role requires hands-on execution, strong premium-brand judgment, and a data-informed approach to drive engagement, conversion and commercial outcomes

Qualifications

• Experience in digital marketing, CRM, email and content.
• Experience managing social media and CMS platforms.
• Strong copywriting and storytelling abilities.
• Premium brand execution with high attention to detail.
• Experience briefing and managing external marketing partners.

Responsibilities

• Manage social media presence, content calendar and day-to-day engagement.
• Own CRM discipline including data quality, segmentation and lifecycle campaigns.
• Plan, build, execute and optimise email/CRM campaigns and customer journeys.
• Maintain and optimise website and digital channels for commercial impact.
• Create high-quality content and marketing assets across channels.
• Collaborate with agencies and partners to ensure brand alignment.
• Lead short-form copy across social, email, campaigns and collateral.
• Ensure premium brand presentation across all digital touchpoints; test and optimise performance.
• Track performance and extract insights to improve engagement and conversion.
• Support trade marketing, events and B2B activities; manage briefs with partners.
• Develop annual marketing calendar aligned to events and brand objectives.

Skills

Digital marketing

CRM & lifecycle marketing

Copywriting

Data analysis

Project management

Strategic thinking

Team collaboration

Education

Degree in Marketing/Communications or related field

Tools

Canva

CMS platforms

Google Analytics

Job description

Bouchard Finlayson is seeking a Digital & Marketing Manager to own the estate's day-to-day digital activity from its Hermanus base. You will translate brand priorities into engaging content, customer journeys and measurable performance, collaborating with internal teams, agencies and partners to deliver trade collateral, events and campaigns.

The role requires hands-on execution, strong premium-brand judgment, and a data-informed approach to drive engagement, conversion and commercial outcomes