Senior Digital Marketing Lead — Arts & Entertainment

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary package

Professional development opportunities

Dynamic, collaborative team in Midrand

Job summary

Placements24 in Midrand is seeking a Lead Digital Marketing Specialist to shape and execute digital strategies across social, search, email and content to elevate the brand and drive audience engagement.

The role requires 5–7 years of experience in digital marketing within the Arts & Entertainment sector, with a proven track record in SEO, SEM, and paid campaigns. You will mentor juniors, collaborate with creative and events teams, and manage budgets.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years in digital marketing, with Arts & Entertainment experience preferred.
• Proven expertise across SEO, SEM, social media, content and email marketing.
• Strong analytical skills with analytics platforms and CRM.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across platforms (social media, search, email, content) for events and brand initiatives.
• Manage and optimize paid campaigns (PPC, social) to maximize ROI.
• Oversee engaging content creation (video, graphics, copy) for various channels.
• Analyze campaign performance, generate reports, and provide actionable optimization recommendations.
• Conduct market research and competitor analysis within the South African arts landscape.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Manage digital marketing budget and allocate resources effectively.
• Stay updated on digital marketing tools and best practices for arts organizations.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

CRM

Canva

Adobe Creative Suite

Video editing

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

CRM systems

Job description

Placements24 in Midrand is seeking a Lead Digital Marketing Specialist to shape and execute digital strategies across social, search, email and content to elevate the brand and drive audience engagement.

The role requires 5–7 years of experience in digital marketing within the Arts & Entertainment sector, with a proven track record in SEO, SEM, and paid campaigns. You will mentor juniors, collaborate with creative and events teams, and manage budgets.