Digital Marketer: Paid Media & SEO for Hospitality Growth

Salt; Cape Town; On-site; ZAR 279,000 - 335,000; Full time

Job summary

Salt in Parklands, Cape Town is seeking a hands-on Digital Marketer to manage and execute a range of digital marketing activities with a focus on paid media, SEO, GEO, analytics, and marketing automation.

The role covers Google Ads, Meta Ads, newsletter campaigns, and website content updates, requiring a proactive team player capable of handling multiple priorities in a hospitality and tourism context.

Qualifications

• Minimum of 2 years' relevant digital marketing experience.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Good understanding of SEO and GEO principles.
• Experience with analytics, campaign reporting and performance measurement.
• Understanding of paid media budget management and optimisation.
• Experience with email marketing and newsletter automation.
• Good organisational skills and the ability to manage multiple priorities.
• A proactive, hands-on approach with strong attention to detail.
• Comfortable working independently and as part of a collaborative marketing team.

Responsibilities

• Digital Marketing & Paid Media Plan, manage and optimise Google Ads and Meta Ads campaigns.
• Manage paid media budgets and monitor campaign performance.
• Assist with conversion tracking in collaboration with an outsourced agency.
• Manage SEO and GEO initiatives to improve online visibility.
• Monitor analytics, compile performance reports and identify opportunities for optimisation.
• Analyse campaign performance and provide actionable insights.
• Content & Marketing Automation Develop and optimise website and marketing copy with a focus on SEO and GEO.
• Manage newsletter campaigns and email marketing automation.
• Maintain and manage the Brevo newsletter database.
• Support the planning and execution of marketing campaigns.
• General Marketing Support Manage and assist with website updates and new webpage rollouts.
• Oversee and support the company's loyalty programme.
• Assist with system updates and related marketing requirements.
• Create and schedule social media content as required.
• Provide general support across marketing projects and ad hoc activities.

Skills

Digital marketing

Paid media

SEO

GEO

Analytics

Email marketing

Marketing automation

Tools

Google Ads

Meta Ads

Brevo

Job description

Salt in Parklands, Cape Town is seeking a hands-on Digital Marketer to manage and execute a range of digital marketing activities with a focus on paid media, SEO, GEO, analytics, and marketing automation.

The role covers Google Ads, Meta Ads, newsletter campaigns, and website content updates, requiring a proactive team player capable of handling multiple priorities in a hospitality and tourism context.