Digital Intelligence & Insights Manager

Nurture Brands; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Nurture Brands in Cape Town seeks a Digital Intelligence & Insights Manager to build, operate and scale a centralized data capability across three brands. You will partner with marketing, brand, content, analytics, UX, and development teams to deliver timely, data-driven insights that improve decision-making and growth.

This role bridges strategy and technology, delivering data pipelines, dashboards, AI-driven insights, and performance analytics to support conversion optimization and audience

Qualifications

• Experience in digital marketing analytics and data storytelling.
• Ability to translate data into actionable insights for brand and ecommerce teams.
• Familiarity with SEO, UX, and site performance metrics.

Responsibilities

• Design, build, and maintain data pipelines for multiple data sources.
• Develop web scraping solutions for competitor and market intelligence.
• Perform advanced analytics on customer behavior, conversion and segmentation.
• Apply AI for trend detection and automated insights.
• Analyse website performance, UX, and SEO.
• Evaluate campaign performance and ROI; deliver dashboards and reports.
• Establish and scale a Digital Intelligence CoE to improve digital customer experiences.

Skills

Digital marketing capability

Technical website understanding

Audience engagement thinking

Project coordination skills

Tools

Web scraping

Analytics platforms

CMS environments

APIs

Job description

The Digital Intelligence & Insights Manager is responsible for building, operating, and scaling a centralized digital intelligence capability across all subsidiaries. This role will serve as support and advisory between marketing, brand, content, analytics, UX, website performance, and technical development teams across the 3 brands. The objective is to enable brand managers and eCommerce specialists with actionable, data-driven insights that improve decision-making and performance.

The role serves as the strategic and technical bridge between marketing, brand, content, analytics, UX, website performance, eCommerce, and technical development teams across the group. The purpose is not to execute campaigns, but to provide each subsidiary’s Brand Manager and eCommerce Specialist with timely, brand-specific, data-driven insights that improve decision-making, conversion performance, customer understanding, and growth outcomes.

This role is responsible for:

• Build and maintain data pipelines
• Develop web scraping solutions for competitor and market intelligence
• Perform advanced analytics (customer behavior, conversion, segmentation)
• Apply AI for trend detection and automated insights
• Analyse website performance, UX, and SEO
• Evaluate campaign performance and ROI
• Build dashboards and deliver insight reports and report to the brands
• Establish and scale a Digital Intelligence CoE improving digital customer experiences,
• increasing audience engagement,
• supporting conversion optimization,
• and ensuring continuous collaboration between technical and marketing stakeholders.

The successful candidate must combine:

• digital marketing capability,
• technical website understanding,
• audience engagement thinking,
• and project coordination skills.

Core Responsibilities

1. Data Engineering, Collection & Integration (Hands-On)

• Design, build, and maintain data pipelines, website, social, eCommerce, and external intelligence sources
• Integrate data from analytics platforms, CMS environments, eCommerce systems, social channels, APIs, and external data providers
• Build and maintain web scraping solutions to monitor products, competitor pricing, promotional activity, marketplace presence, review signals, and trend data
• Ensure data quality, accuracy, governance, reliability, and refresh schedules across reporting assets
• Structure data for downstream reporting, dashboarding, modelling, and self-service analysis

2.Website Performance & Technical Optimization

• Monitoring Core Website performance
• Improving page speed performance
• Mobile responsiveness optimization
• Technical SEO support
• Website QA testing
• CMS governance
• Site maintenance coordination
• Broken link monitoring
• UX issue identification

3. Audience, Customer & Engagement Intelligence

• Improving user engagement across websites
• Increasing time on page and repeat visits
• Optimizing conversion journeys
• Supporting personalization strategies
• Identifying engagement opportunities
• Building educational content experiences
• Supporting group first party data strategies

4. Campaign, Content & Channel Performance Analysis

• Aligning technical and marketing priorities
• Supporting wellness content rollouts
• Assisting campaign landing page optimization
• Managing content publishing workflows
• Supporting SEO-focused content planning
• Ensuring consistent brand experiences

5. SEO, Organic Growth & Competitive Intelligence

• SEO health monitoring
• Keyword opportunity tracking
• Metadata optimization support

6. AI-Driven Intelligence, Automation & Insight Delivery

• Website performance dashboards
• Engagement reporting
• User behavior insights
• Campaign performance analysis
• Monthly digital health reports
• Technical issue reporting
• Data-driven optimization recommendations

7. Project Coordination

• Managing digital improvement projects
• Coordinating agencies and developers
• Aligning timelines between departments
• Following up on technical implementations
• Managing rollout schedules
• Ensuring accountability across teams