Digital Growth & Brand Manager

SmartStart South Africa; Johannesburg; On-site; ZAR 290,000 - 502,000; Full time

Benefits offered by this job

Provident Fund

Medical Aid

Job summary

SmartStart South Africa is seeking a Digital Marketing Specialist to execute national digital campaigns, manage online communities and CRM-driven communications. The role involves updating website content, sending newsletters and optimizing campaigns through analytics.

You will collaborate with Comms, Design and IT to ensure accurate content and data-driven decisions, while monitoring brand sentiment and digital risk.

Qualifications

• Qualification in graphic and digital design.
• Minimum 3+ years in design.
• Experience in stakeholder engagement, UX and digital design.

Responsibilities

• Implement national digital campaigns across owned and paid channels (website, CRM, Facebook, Instagram, LinkedIn).
• Build and manage campaign assets and schedules with Comms and Design.
• Manage social media platforms and digital communities with call centre collaboration.
• Respond to comments and queries per brand tone and escalation protocols.
• Update and maintain website content with IT and Brand Marketing teams; monitor links.
• Build newsletters and messaging for SMS/WhatsApp; manage lists in Zoho CRM.
• Track KPIs across platforms and produce dashboards; conduct A/B tests.
• Monitor online sentiment and contribute to brand guidelines and risk management.

Skills

Campaign planning

Social media

Content creation

CRM admin

Analytics

A/B testing

Paid media

Graphic design

Project management

Stakeholder coordination

Education

Graphic and digital design

Project management

UX

Tools

Zoho CRM

Job description

SmartStart South Africa is seeking a Digital Marketing Specialist to execute national digital campaigns, manage online communities and CRM-driven communications. The role involves updating website content, sending newsletters and optimizing campaigns through analytics.

You will collaborate with Comms, Design and IT to ensure accurate content and data-driven decisions, while monitoring brand sentiment and digital risk.